FigPii review
A broad CRO toolkit pairing A/B testing with heatmaps, recordings, polls, and targeting.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
FigPii is a web-based conversion optimization platform for e-commerce brands, SaaS companies, and CRO agencies. It brings A/B testing, split URL testing, visual page variation editing, visitor targeting, heatmaps, session recordings, polls, surveys, and experiment reporting into one service. Teams can target visitors by device, browser, and other characteristics while investigating clicks, movement, scrolling, and recorded sessions. Its strongest fit is for web teams that want testing and visitor behavior analysis together rather than separate tools for each task.
Pricing is structured around visitor volume and plan scope. Free Tester includes 15,000 visitors per month, unlimited A/B tests, users, heatmaps, recordings, and polls. Small costs $149.99 per month and raises the allowance to 30,000 visitors, while Medium costs $299.99 per month and includes 60,000 visitors. Large costs $449.99 per month and adds priority support alongside unlimited A/B tests, users, heatmaps, recordings, and polls. Enterprise is designed for more than 1,000,000 visitors per month and uses contact-sales pricing. The free plan gives smaller teams a way to access the core toolkit before moving to paid tiers.
The integration set supports common commerce and analytics workflows, including Shopify, BigCommerce, WooCommerce, Google Analytics, Heap, Mixpanel, Clicky, and Google Tag Manager. FigPii is particularly suitable when teams need to connect experiment results with behavioral evidence from heatmaps and recordings. Its focus is narrower than a broader marketing suite, and support for the product is web-only. Choose FigPii if your CRO work centers on website experiments and diagnosing conversion friction; consider an alternative if you need native support beyond web properties or a wider cross-channel platform.
FigPii pros and cons
- Where it wins
- Combines A/B tests, split URL tests, and visual page editing
- Includes heatmaps, recordings, polls, surveys, and goal reporting
- Connects with Shopify, analytics tools, and tag management platforms
- Where it doesn't
- Platform support is limited to the web
- Visitor allowances apply to the Free Tester, Small, and Medium plans
- Paid pricing rises from $149.99 to $449.99 per month
FigPii fact sheet, pricing and score →
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