Fello AI review
A feature-rich AI real estate CRM with a high starting price.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Fello AI is a cloud-based real estate engagement platform for agents, teams, brokers, and mortgage professionals. It connects with existing CRM databases, enriches contact and property records, and supports personalized follow-up across email, text, and calls. Its feature set also covers lead scoring, contact-to-owner matching, property intelligence, transaction tracking, lead routing, landing pages, forms, workflows, reporting, and an iOS app. The product is designed for solo users through enterprise and multi-office operations.
Pricing is a significant consideration. The Growth plan costs $499 per month monthly or $415 per month with annual billing, and includes 3,000 active contacts, 3 Copilot seats, personalized 1:1 automated marketing, Ask Felix, a workspace, an iOS app, and unlimited users. Scale costs $799 monthly or $665 with annual billing, raising capacity to 10,000 active contacts and 10 Copilot seats while adding a shared inbox, increased monthly email volume, and dedicated 1:1 onboarding and support. Enterprise costs $2,000 monthly or $1,667 with annual billing, with 40,000 active contacts, 20 Copilot seats, custom permissions, elevated support and response times, and a shared inbox. Felix Sales Agent, AI calling, AI SMS, and AI email are presented as Felix-plan features or add-ons rather than included base-price capabilities.
Fello AI fits teams that want a broad engagement layer around an existing real estate CRM. Integrations include Follow Up Boss, Sierra Interactive, BoldTrail, Zapier, Real Synch, Homeward, API Nation, and Zestimate by Zillow, while the API supports custom applications. Cloud deployment, web access, iOS support, email, chat, community, documentation, and two-factor authentication add practical coverage. However, the $499 monthly entry point and paid-only model make it less suitable for teams seeking a lower-cost starting option. Buyers should choose Fello AI when AI nurture, scoring, routing, and database enrichment justify the investment; others may prefer a narrower or more economical CRM.
Fello AI pros and cons
- Where it wins
- AI follow-up across calls, texts, and email
- Lead scoring, property matching, and automated routing
- Landing pages, workflows, reporting, and CRM integrations
- Where it doesn't
- Starts at $499 per month with no free plan
- Several Felix AI capabilities are add-ons or plan features
- Higher tiers are needed for larger contact volumes and team needs
Fello AI fact sheet, pricing and score →
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