Fay
Fay: A dietitian-focused benefit for employers seeking personalized nutrition care. Ranked #6 of 15 in On-Demand Wellness Software by our editors (8.1/10); pricing: Paid; best for employers focused on nutrition support.
At a glance
- Editor score8.1 / 10
- PricingPaid
- Best forEmployers focused on nutrition support
- Free planNo
- Provider categoriesRegistered dietitian nutritionists
- Facts checked24 Sep 2026
Where it wins
- Search and filter dietitians by specialty, location, insurance, and availability
- Book virtual or in-person appointments with real-time provider availability
- Get personalized plans, between-session messaging, and grocery rewards
Where it doesn't
- Focused on registered dietitian nutritionists rather than broader wellness services
- Session costs depend on insurance coverage
- Care depends on provider availability in a member’s location
Our verdict on Fay
Fay connects people with registered dietitian nutritionists for personalized nutrition counseling, making it relevant to employers that want to add nutrition care to their benefits. Members can search by location and specialty, with filters for insurance, communication style, and availability. The service covers needs such as diabetes, digestive conditions, eating disorders, pregnancy, and weight management. It is a focused nutrition offering, not a broad workforce wellness platform spanning multiple types of care.
The care journey centers on finding and meeting with a dietitian: members can book online appointments with real-time availability and choose virtual or in-person sessions. An insurance eligibility and cost estimate tool helps members understand potential expenses, and Fay handles insurance billing after appointments. Personalized nutrition plans draw on health history and goals; the app also supports progress tracking and messaging a dietitian between sessions. Rewards redeemable for food and groceries add a practical tie to nutrition goals. Web, iOS, and Android access support use across devices.
Fay does not present a conventional subscription plan structure; session costs depend on insurance coverage, and the official site says members may pay as little as $0 per session. For employers, the model is better suited to a nutrition-specific benefit than to organizations seeking a wide-ranging wellness suite. The principal fit question is whether members can find a dietitian who meets their needs and accepts their insurance. Employers looking for nutrition counseling, provider discovery, and ongoing support may find the focused scope useful; those seeking broader workforce wellness offerings should consider a more expansive service.
Your product? Our editors can test Fay in depth and publish a review, labelled as paid · from $149/mo →
Fay pricing
Fay fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Provider categories | Registered dietitian nutritionists |
| Booking tools | Yes |
| Virtual sessions | Yes |
| In-person services | Yes |
| Primary buyer | Employer |
| Mobile apps | Yes |
| Deployment | Cloud, Mobile |
| Platforms | Web, iOS, Android |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Pricing | Paid |
| Website | faynutrition.com |
| Facts checked | 24 Sep 2026 |
Alternatives to Fay
- WellhubA broad employee wellness benefit with gym access, apps, coaching, and employer analytics.9.2
- FitOn HealthA broad employer wellness benefit with classes, coaching and gym access at a published SMB rate.9.0
- EGYM WellpassA broad employer wellness membership combining venue access, bookings and digital programs.8.8
Fay vs the competition
- Fay vs Wellhub
- Fay vs FitOn Health
- Fay vs EGYM Wellpass
- Fay vs Manah Collective
- Fay vs Sofia Health
- Fay vs Hussle
Compare Fay with any tool side by side →
Used Fay? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Fay for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
Write a reviewTwo minutes · verified accounts only · read by an editor before it appears
Featured on iTechGuides
Fay is listed in our On-Demand Wellness Software directory. Add the badge to your site — it links back to this page.
<a href="https://www.itechguides.com/products/fay/"><img src="https://www.itechguides.com/best/badge/fay.svg" alt="Featured on iTechGuides" width="230" height="46"></a>
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update