Fay review
A dietitian-focused benefit for employers seeking personalized nutrition care.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Fay connects people with registered dietitian nutritionists for personalized nutrition counseling, making it relevant to employers that want to add nutrition care to their benefits. Members can search by location and specialty, with filters for insurance, communication style, and availability. The service covers needs such as diabetes, digestive conditions, eating disorders, pregnancy, and weight management. It is a focused nutrition offering, not a broad workforce wellness platform spanning multiple types of care.
The care journey centers on finding and meeting with a dietitian: members can book online appointments with real-time availability and choose virtual or in-person sessions. An insurance eligibility and cost estimate tool helps members understand potential expenses, and Fay handles insurance billing after appointments. Personalized nutrition plans draw on health history and goals; the app also supports progress tracking and messaging a dietitian between sessions. Rewards redeemable for food and groceries add a practical tie to nutrition goals. Web, iOS, and Android access support use across devices.
Fay does not present a conventional subscription plan structure; session costs depend on insurance coverage, and the official site says members may pay as little as $0 per session. For employers, the model is better suited to a nutrition-specific benefit than to organizations seeking a wide-ranging wellness suite. The principal fit question is whether members can find a dietitian who meets their needs and accepts their insurance. Employers looking for nutrition counseling, provider discovery, and ongoing support may find the focused scope useful; those seeking broader workforce wellness offerings should consider a more expansive service.
Fay pros and cons
- Where it wins
- Search and filter dietitians by specialty, location, insurance, and availability
- Book virtual or in-person appointments with real-time provider availability
- Get personalized plans, between-session messaging, and grocery rewards
- Where it doesn't
- Focused on registered dietitian nutritionists rather than broader wellness services
- Session costs depend on insurance coverage
- Care depends on provider availability in a member’s location
Fay fact sheet, pricing and score →
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