Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · On-Demand Wellness Software

Sofia Health vs Fay

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Sofia Health #5 in On-Demand Wellness Software 8.3/10 Free plan Free plan✓ 3 of 4 features Visit Sofia Health
Fay #6 in On-Demand Wellness Software 8.1/10 Paid ✓ 4 of 4 features Visit Fay

Sofia Health leads on 1 check, Fay on 0, and 4 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSofia Health · 8.3/10
  • Free planonly Sofia Health
  • Most featuresFay · 4 of 4

Sofia Health scores higher on our rubric for on-demand wellness software: 8.3 against 8.1 out of 10; our editors rank them #5 and #6.

Sofia Health offers free plan; Fay doesn't.

Sofia Health is the better fit for teams seeking provider booking and virtual classes. Fay is the better fit for employers focused on nutrition support.

  • Sofia Health fits best

    Teams seeking provider booking and virtual classes

  • Fay fits best

    Employers focused on nutrition support

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Sofia Health 8.3/10 Visit ↗ Fay 8.1/10 Visit ↗
At a glance
Editor score 8.3 8.1
Ranking #5 in On-Demand Wellness Software #6 in On-Demand Wellness Software
Best for Teams seeking provider booking and virtual classes Employers focused on nutrition support
Pricing model Free plan + paid Paid
Starting price — Not checked yet
Free plan ✓ (best) —
Free trial — —
Deployment Cloud Cloud, Mobile
Platforms Web Web, iOS, Android
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Sofia Health 3/4 · Fay 4/4
Booking tools ✓ ✓
Virtual sessions ✓ ✓
In-person services ✓ ✓
Mobile apps Not checked yet ✓ (best)
Specs
Provider categories Health and wellness providers, including physicians, therapists, psychologists, nutritionists, health coaches, functional medicine practitioners, naturopathic doctors, yoga instructors, meditation teachers, and fitness professionals Registered dietitian nutritionists
Primary buyer Employer Employer
Our review
Pros
  • Compare providers by specialty, credentials, pricing, location, and availability
  • Book appointments or group classes with online payments and intake forms
  • Sofia Prime provides live and on-demand wellness classes for teams and families
  • Search and filter dietitians by specialty, location, insurance, and availability
  • Book virtual or in-person appointments with real-time provider availability
  • Get personalized plans, between-session messaging, and grocery rewards
Cons
  • Access is delivered through the web rather than native mobile applications
  • Support is provided through email
  • Separate provider, team, and employer plans create audience-specific capabilities
  • Focused on registered dietitian nutritionists rather than broader wellness services
  • Session costs depend on insurance coverage
  • Care depends on provider availability in a member’s location
Our verdict

Sofia Health is a cloud-based wellness marketplace for people, providers, teams, families, and employers. Individuals can search and compare health and wellness professionals by specialty, location, credentials, pricing, and availability,…

Read the review →

Fay connects people with registered dietitian nutritionists for personalized nutrition counseling, making it relevant to employers that want to add nutrition care to their benefits. Members can search by location and specialty, with…

Read the review →
  1. Sofia HealthOn-Demand Wellness Software 8.3Free plan
  2. FayOn-Demand Wellness Software 8.1Paid

Strengths and trade-offs

  • Sofia Health — where it wins

    • Compare providers by specialty, credentials, pricing, location, and availability
    • Book appointments or group classes with online payments and intake forms
    • Sofia Prime provides live and on-demand wellness classes for teams and families

    Where it doesn't

    • Access is delivered through the web rather than native mobile applications
    • Support is provided through email
    • Separate provider, team, and employer plans create audience-specific capabilities

  • Fay — where it wins

    • Search and filter dietitians by specialty, location, insurance, and availability
    • Book virtual or in-person appointments with real-time provider availability
    • Get personalized plans, between-session messaging, and grocery rewards

    Where it doesn't

    • Focused on registered dietitian nutritionists rather than broader wellness services
    • Session costs depend on insurance coverage
    • Care depends on provider availability in a member’s location

More comparisons

All On-Demand wellness software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update