Ethnio
Ethnio: A participant-management CRM for teams running research with their own audiences. Ranked #45 of 52 in Usability Testing Software by our editors (5.4/10); pricing: Paid; best for teams building and managing participant pools.
At a glance
- Editor score5.4 / 10
- PricingPaid
- Best forTeams building and managing participant pools
- Free planNo
- Paid from$12/mo
- Participant recruitmentNo
- Facts checked21 Sep 2026
Where it wins
- Web and mobile intercepts support recruitment from owned audiences
- Screeners, scheduling, consent, incentives, and surveys in one workflow
- APIs, webhooks, and CRM synchronization support connected research operations
Where it doesn't
- No external participant panel or recruiting agency
- Not a complete usability-testing suite
- Pro pricing is per seat rather than a flat team fee
Our verdict on Ethnio
Ethnio is a user research CRM for recruiting, screening, scheduling, managing, and compensating research participants. It is designed for researchers, designers, research operations teams, program managers, and organizations running moderated or unmoderated studies with their own audiences. Recruitment can begin through website intercepts, iOS and Android app intercepts using WebViews, screener links, or an existing participant pool. The product also covers consent, incentives, surveys, scheduling, and participant records.
Pricing is divided into three plans. Individual costs $12 per month and includes unlimited studies and intercepts, plus a 24/7 help center. Pro costs $82 per seat per month and adds localization and global incentives, centralized consent, and unlimited collaborators. Enterprise includes a pool with unlimited participants, multi-team support, a dedicated customer success manager with Slack and Zoom support, SSO, and third-party risk assessments. The paid structure fits teams that need progressively stronger collaboration, administration, and governance capabilities, while Individual is aimed at a single researcher or smaller operation.
Ethnio’s ecosystem coverage is a significant part of its appeal. Meeting and calendar connections include Google Meet, Microsoft Teams, Zoom, Google Calendar, and Outlook; consent can connect with DocuSign and Adobe Sign; surveys can connect with SurveyMonkey and Qualtrics; and research operations can connect with Snowflake, Slack, Gmail, Google Sheets, Excel, and an API. API access, webhooks, and CRM synchronization support teams with established data workflows. The main boundary is scope: Ethnio supplies recruitment infrastructure for customer-owned audiences rather than an external participant panel or recruiting agency. Teams that need prototype support or a complete end-to-end usability-testing suite should choose a more specialized alternative. Ethnio is the better fit when participant operations are the central challenge.
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Ethnio pricing
All 3 Ethnio plans and prices →
Ethnio fact sheet
| Free plan | No |
|---|---|
| Paid from | $12/mo |
| Participant recruitment | No |
| Moderated sessions | Yes |
| Unmoderated sessions | Yes |
| Prototype support | Not verified |
| Mobile app support | Yes |
| Participant limit | 500 participants |
| Deployment | Cloud, Browser extension |
| Platforms | Web, iOS, Android |
| Compliance & security | SOC 2, GDPR, HIPAA, SSO/SAML, 2FA |
| Support | Email, Docs · 24/7 |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 20 integrations: Google Meet, Microsoft Teams, Zoom, Google Calendar, Outlook, DocuSign … See all → |
| Pricing | Paid (source) |
| Website | ethn.io |
| Facts checked | 21 Sep 2026 |
Ethnio integrations
Ethnio lists 20 integrations on its own site.
- Google Meet
- Microsoft Teams
- Zoom
- Google Calendar
- Outlook
- DocuSign
- Adobe Sign
- SurveyMonkey
- Qualtrics
- Snowflake
- Slack
- Gmail
- Google Sheets
- Excel
- API
- Webhooks
- Optimal Workshop
- Loop11
- UserTesting
- Transcend Workshop
Alternatives to Ethnio
- MazeA broad research toolkit with meaningful free access and an enterprise path.9.4
- UserTestingA mature research platform combining recruited participants, moderated sessions, and AI-assisted analysis.9.2
- LyssnaA broad web-based research toolkit with a useful free plan and limited mobile coverage.9.1
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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