EstateDeck review
A broad property operations CRM with predictable one-time licensing.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
EstateDeck is a self-hosted WordPress CRM for UK estate and lettings agencies. It brings property and portfolio management, sales pipelines, viewing schedules, applicant matching, landlord and tenant records, maintenance tracking, compliance alerts, invoicing, document storage and reporting into one system. Multi-branch permissions support agencies operating across locations, while landlord and tenant management extend its scope beyond a sales-only CRM. It is suited to agencies that want property operations installed on their own WordPress hosting rather than a standalone hosted platform.
The pricing model is straightforward. CRM only costs £1,299 as a one-time licence and includes unlimited users, unlimited properties, properties, pipelines and viewings, applicant management, landlord and tenant management, and maintenance tracking. Website + CRM costs £1,999 as a one-time licence and adds an agency website, customer setup, a pre-installed CRM, unlimited users and properties, and no ongoing fee. Both options require the customer’s own WordPress hosting. The listed prices exclude VAT, while annual support and updates are optional rather than required.
EstateDeck’s strongest fit is for agencies seeking broad property workflow coverage in a self-hosted environment. Rightmove and Zoopla synchronization supports listing distribution, and the system adds viewing reminders and feedback logging, applicant-to-property matching, tenancy compliance alerts, contractor tracking, fee and invoice tracking, and reporting. The trade-off is a narrower modern CRM experience: no mobile app is listed, and automation capabilities are limited. Agencies that prioritize self-hosted ownership, property administration and a one-time licence should consider EstateDeck; those seeking a mobile-first CRM or deeper automation should look elsewhere.
EstateDeck pros and cons
- Where it wins
- One-time licence with unlimited users and properties
- Covers sales, lettings, maintenance, compliance and invoicing
- Synchronizes listings with Rightmove and Zoopla
- Where it doesn't
- Requires the agency’s own WordPress hosting
- No mobile app is listed
- Automation capabilities are limited
EstateDeck fact sheet, pricing and score →
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