EmailOctopus
EmailOctopus: A low-cost email platform with generous free-list capacity and practical automation. Ranked #25 of 187 in Email Marketing Software by our editors (6.8/10); pricing: Free plan; best for low-cost newsletters for larger free lists.
At a glance
- Editor score6.8 / 10
- PricingFree plan
- Best forLow-cost newsletters for larger free lists
- Free planYes
- Email automationYes
- Founded2015 · London, United Kingdom
- Facts checked20 Sep 2026
Where it wins
- Free offering supports up to 10,000 subscribers and 10,000 monthly sends
- Automation, segmentation, forms, landing pages, and API access included
- Integrates with WordPress, Zapier, Wix, WooCommerce, and more
Where it doesn't
- Native A/B testing is not verified
- Starter includes EmailOctopus branding on emails
- The displayed Pro price is tied to a 10,000-email tier
Our verdict on EmailOctopus
EmailOctopus is a self-service email marketing platform for businesses, creators, and organizations that need campaign creation, subscriber management, automated sequences, and audience segmentation. It supports scheduled campaigns, drag-and-drop or HTML editing, contact fields and tags, signup forms, hosted landing pages, and reporting. Its free offering supports up to 10,000 subscribers and 10,000 monthly sends, making it particularly suited to newsletters with larger audiences and limited budgets.
Pricing is organized around free and paid options. The Starter plan includes up to 2,500 subscribers, 10,000 emails per month, one landing page, one form, EmailOctopus branding, and reports available for 30 days. The Pro plan displays at $9 per month when billed annually at the 10,000-email tier. It adds reports available forever, unlimited landing pages and forms, unlimited users, and removes EmailOctopus branding. Subscriber pricing is selector-based, so the displayed Pro amount applies to that stated email volume rather than every account size.
EmailOctopus also fits teams that want a web-based service with API access and a broad connection layer. Listed integrations include WordPress, Carrd, Zapier, Make, Wix, WooCommerce, Pabbly, and Google Forms. Automated email sequences can use triggers and conditions, while segmentation can draw on contact data and campaign activity. The main constraint is testing depth: native split-testing functionality is not verified, so teams that require built-in A/B experimentation should consider another platform. Choose EmailOctopus for cost-conscious newsletters, straightforward automation, and forms; look elsewhere when advanced experimentation is central to campaign management.
Your product? Our editors can test EmailOctopus in depth and publish a review, labelled as paid · from $99/mo →
EmailOctopus pricing
All 2 EmailOctopus plans and prices →
EmailOctopus fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Not verified |
| Subscriber limit | Not verified |
| Monthly send limit | 10000 emails/mo |
| Email automation | Yes |
| Audience segmentation | Yes |
| Landing pages | Yes |
| A/B testing | Not verified |
| Native integrations | 1000 integrations |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | GDPR |
| Support | Email, Live chat, Docs |
| Built for | Solo, Small business, Mid-market (editorial estimate) |
| Integrations | 1,000+ integrations: WordPress, Zapier, Make, Carrd See all → |
| Pricing | Free plan (source) |
| Website | emailoctopus.com |
| Facts checked | 20 Sep 2026 |
EmailOctopus integrations
EmailOctopus lists 1,000+ integrations on its own site — the 4 named here are the ones its pages call out.
- WordPress
- Zapier
- Make
- Carrd
See all EmailOctopus integrations →
Alternatives to EmailOctopus
- KlaviyoA strong fit for ecommerce teams that need behavioral personalization across channels.9.3
- ActiveCampaignA mature choice for complex automation, segmentation, and large contact lists.9.2
- MailchimpA broad email marketing suite with a free plan and $13 monthly paid entry.9.1
See all EmailOctopus alternatives →
Also Ranked In
EmailOctopus is ranked in 4 of our directories.
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Featured on iTechGuides
EmailOctopus is listed in our Email Marketing Software directory. Add the badge to your site — it links back to this page.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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