Dema
Dema: Profit-based LTV forecasting and commerce measurement for complex retail teams. Ranked #15 of 36 in Customer Lifetime Value Software by our editors (8.0/10); pricing: Paid; best for enterprise commerce measurement.
At a glance
- Editor score8.0 / 10
- PricingPaid
- Best forEnterprise commerce measurement
- Free planNo
- Predictive CLVYes
- Founded2022 · Stockholm, Sweden
- Facts checked20 Sep 2026
Where it wins
- Profit-based LTV forecasts with daily prediction updates
- Attribution, MMM, incrementality testing, and scenario modelling
- Connects commerce, marketing, CRM, and warehouse data
Where it doesn't
- Paid product with no separately listed free plan
- Omnichannel analytics costs €500 per month
- Forecast horizon is not stated
Our verdict on Dema
Dema is a commerce intelligence platform for e-commerce brands, omnichannel retailers, and performance teams. It brings commerce, marketing, customer, inventory, and profitability data into shared dashboards and reports. Its core measurement scope includes profit-based customer lifetime value forecasting, cohort analysis, customer segmentation, marketing measurement, AI-assisted analysis, and recurring commerce workflows. Teams that need to connect customer value with contribution margin, return rate, acquisition source, and cohort data will find the positioning especially relevant.
The measurement layer extends beyond LTV reporting. Dema provides daily LTV prediction updates and monthly model training, alongside real-time commerce dashboards and unified marketing and e-commerce reporting. Its segmentation can combine LTV, margin, return rate, acquisition source, and cohort data, while cohort analysis supports customer value comparisons. The Unified measurement plan adds attribution, Marketing Mix Modelling, incrementality testing, lift tests, holdouts, geo experiments, scenario modelling, and budget planning. These capabilities make Dema a fit for teams evaluating both customer profitability and marketing impact rather than tracking acquisition metrics alone.
Platform fit is a notable strength for organizations with a broad commerce stack. Integrations include Shopify, Google Ads, Meta Ads, TikTok Ads, Klaviyo, Voyado, Attentive, Slack, BigQuery, Snowflake, and Databricks, with a GraphQL API also available. CRM segments can synchronize to Klaviyo, Voyado, and Attentive. The Omnichannel analytics plan adds POS integrations, cross-channel customer journey tracking, store-by-store dashboards, offline sales attribution, and location-based segmentation for €500 per month. Dema should suit enterprise commerce teams that can support a paid measurement platform and need cross-channel analysis; smaller teams seeking a simple standalone LTV calculator may prefer a narrower tool.
Your product? Our editors can test Dema in depth and publish a review, labelled as paid · from $149/mo →
Dema pricing
Dema fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Predictive CLV | Yes |
| Profitability metrics | Yes |
| Cohort analysis | Yes |
| Customer segmentation | Yes |
| Forecast horizon | Not stated |
| Data refresh | Daily |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | GDPR |
| Support | Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 50+ integrations: Shopify, Google Ads, Meta Ads, TikTok Ads, Klaviyo, Voyado … See all → |
| Pricing | Paid (source) |
| Website | dema.ai |
| Facts checked | 20 Sep 2026 |
Dema integrations
Dema lists 50+ integrations on its own site — the 12 named here are the ones its pages call out.
- Shopify
- Google Ads
- Meta Ads
- TikTok Ads
- Klaviyo
- Voyado
- Attentive
- Slack
- BigQuery
- Snowflake
- Databricks
- GraphQL API
Alternatives to Dema
- Braavo AnalyticsA focused analytics platform for app subscription revenue, cohorts, LTV, and acquisition ROI.9.4
- RetentionXA broad ecommerce intelligence platform combining LTV, retention, attribution, and profitability.9.3
- ThetaA deep CLV and profitability toolkit for teams making advanced customer-value decisions.9.2
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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