Dealerweb Showroom review
A broad showroom CRM for UK retailers managing leads, finance, profitability and compliance.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Dealerweb Showroom is a cloud-based sales and enquiry management system for automotive retailers. It is designed for dealership teams that need to manage leads, create customer offers and orders, administer vehicle finance, run outbound marketing campaigns and monitor sales performance. Its focus is the showroom journey, with additional tools for profitability, communications, equity calculations and compliance. The product is particularly suited to UK retailers focused on showroom and finance sales, rather than businesses seeking a general-purpose CRM.
Pricing follows a contact-sales model, with prospective customers directed to request a demo. That approach suits retailers whose requirements may vary by dealership operations, integrations and optional modules, but it gives buyers less immediate visibility into plan-by-plan costs. The core system is cloud-based and available on the web, while an iPad app is presented as an optional module. Buyers should clarify which capabilities are included in their proposed package, especially call recording, click-to-call, SMS messaging, equity calculations, dealbook reporting and FCA demands-and-needs workflows.
Dealerweb Showroom’s strongest differentiator is its breadth across the automotive sales process. It supports lead and enquiry management, customer offers, order creation, finance administration, real-time sales and profitability reporting, automated dealbook forecasting and workflow automation. Integrations include Keyloop DMS, dealer websites, CitNOW Sales, multiple finance providers, compliance services and other automotive systems. That makes it a strong fit for retailers wanting showroom activity, finance processes and commercial reporting in one environment. Teams needing only basic contact management or a lightweight sales pipeline may prefer a narrower tool with less automotive-specific scope.
Dealerweb Showroom pros and cons
- Where it wins
- Combines enquiries, offers, orders and vehicle finance administration
- Connects with DMS, websites, finance providers and compliance services
- Adds call tools, SMS, equity calculations and FCA workflow options
- Where it doesn't
- Pricing is handled through a sales conversation rather than published plans
- The iPad app is an optional module, not part of the core system
- Its automotive focus may exceed the needs of smaller, simpler sales teams
Dealerweb Showroom fact sheet, pricing and score →
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