DealerPilot review
A broad dealership CRM for independent UK dealers, starting at £49 per month.
Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
DealerPilot is a cloud dealership management platform for independent UK used-car dealers. It connects customer enquiries, notes and follow-ups with vehicle inventory, deal stages, appointments, test drives and reservations. The wider system also covers sales recording, VAT invoicing, reporting, tasks, reminders and valet workflows. Its web, iOS and Android access suits dealerships that need operations tools across the office and vehicle stock, particularly businesses managing roughly 10–200 vehicles.
The published plans use monthly pricing. Starter costs £49 per month and includes vehicle inventory management, sales recording and invoicing, customer CRM, DVLA and MOT auto-lookup, and email support. Professional costs £99 per month and adds built-in AI using GPT-4o, workflow management, analytics and insights, battery management, smart reminders, and a finance company database. Enterprise costs £199 per month and includes unlimited vehicles, unlimited staff, built-in AI using GPT-4o, custom integrations, a dedicated account manager, and phone and video support. A 14-day trial is available, and annual billing is offered.
DealerPilot’s main strength is breadth within dealership operations: inventory, CRM, workflow stages, appointments, revenue and margin reporting, invoicing, and mobile access sit in one product. AI search and actions cover stock, customers and workflows, while mobile vehicle plate scanning supports work away from a desk. Starter is the practical entry point for smaller independent dealers, while Professional fits teams that need deeper workflow, reporting and AI capabilities. Larger dealerships needing unlimited vehicles, unlimited staff or custom integrations should consider Enterprise. Dealers seeking a free plan or lower-tier custom integrations should choose an alternative.
DealerPilot pros and cons
- Where it wins
- Combines CRM enquiries, stock, appointments, invoicing and reporting
- DVLA and MOT lookups support vehicle inventory workflows
- Web, iOS and Android access includes mobile plate scanning
- Where it doesn't
- Paid-only product, with plans starting at £49 per month
- Custom integrations are listed only on the Enterprise plan
- Advanced AI, analytics and workflow tools begin on Professional
DealerPilot fact sheet, pricing and score →
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