dailypoint 360° review
A data-focused hospitality CRM for hotel groups managing guest relationships across systems.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
dailypoint 360° is a cloud-based customer data and CRM platform for individual hotels and hotel groups. It brings data from PMS, POS, booking engines, Wi-Fi and other systems into central guest profiles, then supports CRM, reservations, inquiries, communications, marketing, loyalty and analytics. Hotel teams can use Booking Manager for reservation and inquiry workflows, while Campaign Manager supports personalized email and SMS communications, automated campaigns and recurring promotions. Its focus suits operators that need a shared view of guests across properties and systems.
The platform’s main strength is the depth of its data and guest-engagement workflow. Teams can segment guests by profile, stay, spend and communication criteria, enrich and cleanse records, and connect loyalty memberships, rewards and digital guest cards. Analytics dashboards and reporting add visibility into activity, while the published AI feature is part of the product’s wider capability set. These functions make dailypoint 360° a fit for hotel groups that want CRM, marketing automation, loyalty and reservation management in one hospitality-focused environment.
Integration breadth is another important consideration. The marketplace and API connect PMS, POS, IBE, Wi-Fi, CRM, loyalty platforms, booking engines, revenue management systems, payment systems, Tableau, Oracle Opera, WhatsApp and SMS. Pricing is handled through a demo or sales contact rather than a published plan structure, so buyers should expect a sales-led evaluation. Choose dailypoint 360° when central data management and cross-system guest engagement are priorities; a narrower tool may be more suitable for teams seeking a simpler, standalone CRM.
dailypoint 360° pros and cons
- Where it wins
- Centralizes guest profiles from PMS, POS, booking engines and Wi-Fi
- Combines segmentation, marketing automation, loyalty and guest messaging
- Marketplace and API connect broad hospitality technology systems
- Where it doesn't
- Pricing is handled through a demo or sales contact
- Its broad module scope may require coordinated implementation planning
- Access is centered on web and API platforms
dailypoint 360° fact sheet, pricing and score →
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