Customer Alliance
Customer Alliance: A hospitality-focused platform combining review management, surveys, analytics, and AI replies. Ranked #28 of 164 in Review Management Software by our editors (6.3/10); pricing: Paid; best for hospitality teams needing guest surveys.
At a glance
- Editor score6.3 / 10
- PricingPaid
- Best forHospitality teams needing guest surveys
- Free planNo
- Paid from€108/site/mo
- Request channelsEmail
- Founded2009 · Berlin, Germany
- Facts checked21 Sep 2026
Where it wins
- Centralizes reviews and supports direct responses across major portals
- Collects surveys through email, SMS, QR code, websites, apps, and more
- Connects with PMS, CRM, revenue systems, and hospitality review platforms
Where it doesn't
- Starting price of €108 per month raises the entry cost
- Core includes only one location
- The platform focuses on hospitality rather than general-purpose review workflows
Our verdict on Customer Alliance
Customer Alliance is a web-based review management and guest feedback platform for hotels, hotel groups, and hospitality businesses. It brings reviews from Google, Booking.com, TripAdvisor, Expedia, HolidayCheck, Yelp, and Zoover into a centralized inbox, while supporting direct responses on connected platforms. Hospitality teams can also distribute review requests, collect guest surveys, display review widgets, and track reputation and satisfaction analytics from one system.
Pricing is structured across four plans. Core costs €108 per month and includes one location, review collection and responses, AI-powered replies, basic reputation analytics, and a website review display. Growth costs €217 per month and adds unlimited surveys per business unit, post-stay, during-stay, and on-site feedback collection, plus CSAT, NPS, and MPS measurement. Pro costs €257 per month and adds AI Insights for themes, sentiment, and topics, Key Driver Analysis, custom reports, and email template customization. Enterprise adds BI ecosystem integration, API and enterprise integrations, historical data management, and scaling across brands, regions, and teams.
The platform’s main advantage is its hospitality-specific breadth. Surveys can be distributed through email, SMS, QR code, website, app, WiFi, or tablet, and the system connects with PMS, CRM, and revenue systems. AI-assisted replies include brand-voice support, while higher-tier analytics extend into themes, sentiment, topics, and key drivers. Customer Alliance is a strong fit for hospitality teams that need guest surveys alongside review monitoring and responses. Teams seeking a general-purpose review tool outside hospitality may find its focus less suitable.
Your product? Our editors can test Customer Alliance in depth and publish a review, labelled as paid · from $149/mo →
Customer Alliance pricing
All 4 Customer Alliance plans and prices →
Customer Alliance fact sheet
| Free plan | No |
|---|---|
| Paid from | €108/site/mo |
| Review sources | Google, Booking.com, Expedia, HolidayCheck, Tripadvisor, Yelp, Customer Alliance |
| Request channels | |
| Location limit | 1 locations |
| Monitoring alerts | Yes |
| AI response assistance | Yes |
| Review display widgets | Yes |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | GDPR |
| Support | Email, Live chat, Phone, Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 60+ integrations: Oracle, Infor, Mews, Apaleo, D-EDGE, LoungeUp … See all → |
| Pricing | Paid (source) |
| Website | customer-alliance.com |
| Facts checked | 21 Sep 2026 |
Customer Alliance integrations
Customer Alliance lists 60+ integrations on its own site — the 10 named here are the ones its pages call out.
- Oracle
- Infor
- Mews
- Apaleo
- D-EDGE
- LoungeUp
- Re:Guest
- Guestline Rezlynx
- Zucchetti
- Simple Booking
See all Customer Alliance integrations →
Alternatives to Customer Alliance
- BirdeyeA broad review-management suite for monitoring, responding to, and promoting feedback.9.3
- ProvenExpertA broad review management platform with multichannel collection, verification, and analytics.9.1
- ReputationA broad review-management suite for multi-location organizations that need mobile workflows.8.9
See all Customer Alliance alternatives →
Also Ranked In
Customer Alliance is ranked in 2 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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