CRM Focus review
A property-focused CRM with websites, mobile access and agency pipeline tools.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
CRM Focus is a cloud real estate CRM for agents, agencies and franchises in Spain. It brings property and contact management, acquisition and sales pipelines, viewing schedules, contracts, digital signatures, follow-up workflows and team analytics into one system. Agencies also get a public property website, while mobile access is available through iOS and Android alongside the web application. The product is positioned for solo professionals through enterprise teams, with account-based monthly pricing and a 14-day trial.
Its pricing is divided into three monthly plans. Agente costs €49 per account per month and includes unlimited properties, an interactive map, contacts and visits, AI property descriptions, a complete acquisition pipeline and CSV export. Pro costs €99 per account per month and adds agent-assigned zones, team analytics, team ranking, portal lead capture and chat support. Élite costs €299 per account per month, adding advanced analytics, API and webhooks, custom onboarding, centralized billing and priority 24-hour support. There is no free plan, the trial requires a card, and prices exclude VAT.
CRM Focus is a strong fit for agencies that want property operations, lead routing, websites and mobile access in one product. Its standout breadth covers the workflow from acquisition and portal leads through viewings, signatures and post-sale follow-up. Integration coverage is narrower than the rest of the system: the listed portals are Idealista, Fotocasa and Habitaclia. Teams that need those connections and agency-focused tools should find the plan structure easy to map to their needs, while organizations requiring a broader integration ecosystem should consider alternatives.
CRM Focus pros and cons
- Where it wins
- Combines property, contact and acquisition pipeline management
- Includes agency websites, maps, signatures and automated viewing reminders
- Supports web, iOS, Android and API access across paid tiers
- Where it doesn't
- Portal integrations are limited to Idealista, Fotocasa and Habitaclia
- No free plan; the 14-day trial requires a card
- Prices exclude VAT and are charged per account
CRM Focus fact sheet, pricing and score →
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update