Creatio CRM review
A configurable CRM suite for teams coordinating sales, marketing, and service workflows.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Creatio CRM brings customer data, sales, marketing, service, and workflow automation into one configurable platform. It is positioned for midsize organizations and enterprises whose teams need to coordinate work across the customer lifecycle, from lead and opportunity management to campaigns and service cases. Customer 360 profiles provide a shared view of customer information, while mobile access and AI-assisted workflows support work beyond the core web experience. Teams focused on a single, narrow CRM task may find its cross-functional scope unnecessary.
Its product lineup separates the Business & AI Studio platform from CRM capabilities. Growth and Enterprise include the platform with AI-native or enterprise-scale automation, while Unlimited adds the full platform and all CRM products, with unlimited users, AI agents, workflows, applications, and scale. Creatio Sales, Marketing, and Service are also listed as distinct products, with features such as forecasting, omnichannel campaigns, and case management. The pricing model is paid, and a 14-day free trial is offered. Buyers should map the platform requirement and desired CRM products before comparing plans; teams seeking a free starting tier should look elsewhere.
The strongest fit is for organizations that want to tailor processes without code and connect CRM work to other systems. The product includes integrations for Google, Microsoft Exchange, IMAP/SMTP, ERP systems, productivity and communication tools, and LLM providers, with 700 integrations overall. Email, phone, community, and documentation support are available, alongside 24/7 support. Creatio also lists SOC 2, ISO 27001, GDPR, HIPAA, and SSO/SAML. This breadth suits teams consolidating several customer-facing functions, while buyers who prioritize a simpler, single-function tool may prefer a narrower alternative.
Creatio CRM pros and cons
- Where it wins
- Unifies customer profiles with sales, marketing, and service workflows
- No-code tools customize workflows and applications
- Mobile access, AI features, and 700 integrations extend the platform
- Where it doesn't
- There is no free plan
- CRM products are listed separately from the required Business & AI Studio platform
- The broad suite may be more than teams focused on one CRM function need
Creatio CRM fact sheet, pricing and score →
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