Comscore Audience Solutions

Paid#1 of 18 in Audience Data Providers

Comscore Audience Solutions: Measured audience segments span demographics, TV, streaming, gaming and digital campaigns. Ranked #1 of 18 in Audience Data Providers by our editors (8.8/10); pricing: Pricing on request; best for cross-channel advertisers needing measured segments.

8.8/10★★★★☆Editor score

Visit Comscore

Comscore Audience Solutions8.8 Visit Comscore

At a glance

• Editor score
  8.8 / 10
• Pricing
  Pricing on request
• Best for
  Cross-channel advertisers needing measured segments
• Data sources
  Third_party
• Founded
  1999 · Reston, Virginia, USA
• Facts checked
  24 Sep 2026

• Where it wins

  • Targets demographics, TV and streaming viewership, and gaming behaviors
  • Supports digital, mobile, CTV and DOOH campaign activation
  • Custom segments draw on roughly 4,000 targets across 22 categories

• Where it doesn't

  • Uses third-party audience data rather than a first-party data source
  • The offering centers on audience measurement, segmentation and activation
  • Its described segments focus on media targeting rather than general-purpose analytics

Our verdict on Comscore Audience Solutions

Comscore Audience Solutions combines audience measurement, segmentation and activation for advertisers, agencies, publishers and media sellers. Its programmatic segments cover demographics, television and streaming viewership, gaming behaviors and personas, with activation for digital, mobile, CTV and DOOH campaigns. The offering suits mid-market and enterprise teams planning cross-channel media who need audience targets informed by measured behavior. It is less suited to buyers looking for a general-purpose analytics or first-party customer-data product: Comscore identifies its data source as third party, and the product is centered on media audiences.

The audience breadth is a defining strength. Buyers can target by age, gender, generation and multicultural attributes, or by TV network, genre, daypart and ad exposure. CTV and gaming audiences add behavioral segments and personas, while cookie-free predictive audiences use contextual signals. Plan Metrix Multi-Platform combines desktop and mobile behavior with lifestyle, interest, attitude and demographic data. Custom segment creation spans roughly 4,000 targets across 22 categories, giving campaign planners multiple ways to define an audience rather than relying on a single demographic lens.

Activation connects those segments to major DSPs, including Adobe, Amobee, Basis, DV360, MediaMath, The Trade Desk and Yahoo. That makes the product a fit for media teams working across those buying platforms; teams seeking audience planning and activation in one defined workflow should assess whether this provider's measurement and segmentation focus matches their needs. Comscore lists ISO 27001 and GDPR among its compliance credentials. Choose it for measured, cross-platform media audiences, including TV, CTV and gaming; look elsewhere if your priority is a broader analytics suite or audience data built from first-party sources.

Your product? Our editors can test Comscore Audience Solutions in depth and publish a review, labelled as paid · from $149/mo →

Comscore Audience Solutions pricing

Comscore Audience Solutions fact sheet

Comscore Audience Solutions integrations

Comscore Audience Solutions lists 7 integrations on its own site.

• Adobe
• Amobee
• Basis
• DV360
• MediaMath
• The Trade Desk
• Yahoo

Alternatives to Comscore Audience Solutions

• Experian EnrichmentA flexible enrichment service for teams matching customer records to consumer attributes.8.6
• PermutiveA publisher-focused platform for building, modeling and activating first-party audience cohorts.8.5
• TTTransUnion TruAudience Identity SolutionsConnect, deduplicate and enrich customer records across online and offline touchpoints.8.4

See all Comscore Audience Solutions alternatives →

Comscore Audience Solutions vs the competition

• Comscore Audience Solutions vs Experian Enrichment
• Comscore Audience Solutions vs Permutive
• TTComscore Audience Solutions vs TransUnion TruAudience Identity Solutions
• Comscore Audience Solutions vs GlobalWebIndex
• Comscore Audience Solutions vs Foursquare
• Comscore Audience Solutions vs Nielsen Marketing Cloud

Compare Comscore Audience Solutions with any tool side by side →

Featured on iTechGuides

Comscore Audience Solutions is listed in our Audience Data Providers directory. Add the badge to your site — it links back to this page.

<a href="https://www.itechguides.com/products/comscore-audience-solutions/"><img src="https://www.itechguides.com/best/badge/comscore-audience-solutions.svg" alt="Featured on iTechGuides" width="230" height="46"></a>

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Last updated 7 Oct 2026 · How we research and update