Comscore Audience Solutions vs Foursquare

Comscore Audience Solutions8.8Visit Foursquare7.8Visit

Higher score Comscore Audience Solutions #1 in Audience Data Providers 8.8/10 Pricing on request ✓ 1 of 2 features Visit Comscore

vs

Foursquare #6 in Audience Data Providers 7.8/10 Free plan · 30-day trial Free planFree trial✓ 0 of 2 features Visit Foursquare

• Comscore Audience Solutions fits best

  Cross-channel advertisers needing measured segments

• Foursquare fits best

  Teams needing place-based audience and location data

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature	Comscore Audience Solutions 8.8/10 Visit ↗	Foursquare 7.8/10 Visit ↗
At a glance
Editor score	8.8	7.8
Ranking	#1 in Audience Data Providers	#6 in Audience Data Providers
Best for	Cross-channel advertisers needing measured segments	Teams needing place-based audience and location data
Pricing model	Paid	Free plan + paid
Starting price	Pricing on request	$25/mo
Free plan	Not checked yet	✓ (best)
Free trial	—	30 days
Integrations	7 integrations	550+ integrations
Built for	Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Comscore Audience Solutions 1/2 · Foursquare 0/2
Audience building	✓ (best)	Not checked yet
Identity resolution	Not checked yet	Not checked yet
Specs
Data sources	Third_party	Not checked yet
Activation destinations	Not checked yet	Not checked yet
Data refresh	Not checked yet	Not checked yet
Deployment	Not checked yet	Not checked yet
Our review
Pros	Targets demographics, TV and streaming viewership, and gaming behaviors Supports digital, mobile, CTV and DOOH campaign activation Custom segments draw on roughly 4,000 targets across 22 categories	Global POI data with search, details, matching, and geotagging APIs Spatial analysis, mapping, 3D visualization, and data operations Integrates with GIS, databases, cloud platforms, and developer tools
Cons	Uses third-party audience data rather than a first-party data source The offering centers on audience measurement, segmentation and activation Its described segments focus on media targeting rather than general-purpose analytics	The suite spans multiple products and pricing models Workbench compute and storage are billed separately Location intelligence is broader than a dedicated audience-data focus
Our verdict	Comscore Audience Solutions combines audience measurement, segmentation and activation for advertisers, agencies, publishers and media sellers. Its programmatic segments cover demographics, television and streaming viewership, gaming… Read the review →	Foursquare brings together place data, location APIs, and geospatial workspaces for marketers, developers, analysts, and GIS professionals. Its POI data and place metadata support search, details, autocomplete, matching, and geotagging,… Read the review →

Strengths and trade-offs

• Comscore Audience Solutions — where it wins

  • Targets demographics, TV and streaming viewership, and gaming behaviors
  • Supports digital, mobile, CTV and DOOH campaign activation
  • Custom segments draw on roughly 4,000 targets across 22 categories

  Where it doesn't

  • Uses third-party audience data rather than a first-party data source
  • The offering centers on audience measurement, segmentation and activation
  • Its described segments focus on media targeting rather than general-purpose analytics

• Foursquare — where it wins

  • Global POI data with search, details, matching, and geotagging APIs
  • Spatial analysis, mapping, 3D visualization, and data operations
  • Integrates with GIS, databases, cloud platforms, and developer tools

  Where it doesn't

  • The suite spans multiple products and pricing models
  • Workbench compute and storage are billed separately
  • Location intelligence is broader than a dedicated audience-data focus

• Comscore Audience Solutions8.8/10 · Pricing on request

  Measured audience segments span demographics, TV, streaming, gaming and digital campaigns.

  Visit ComscoreFull verdict →
• Foursquare7.8/10 · Free plan · 30-day trial

  A broad location-data suite with spatial tools, APIs, and tiered entry points.

  Visit FoursquareFull verdict →