Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · Audience Data Providers

Permutive vs Foursquare

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Permutive #3 in Audience Data Providers 8.5/10 Pricing on request ✓ 0 of 2 features Visit Permutive
Foursquare #6 in Audience Data Providers 7.8/10 Free plan · 30-day trial Free planFree trial✓ 0 of 2 features Visit Foursquare

Permutive leads on 0 checks, Foursquare on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scorePermutive · 8.5/10
  • Free planonly Foursquare
  • Free trialonly Foursquare

Permutive scores higher on our rubric for audience data providers: 8.5 against 7.8 out of 10; our editors rank them #3 and #6.

Permutive is the better fit for publishers building privacy-safe audience cohorts. Foursquare is the better fit for teams needing place-based audience and location data.

  • Permutive fits best

    Publishers building privacy-safe audience cohorts

  • Foursquare fits best

    Teams needing place-based audience and location data

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Permutive 8.5/10 Visit ↗ Foursquare 7.8/10 Visit ↗
At a glance
Editor score 8.5 7.8
Ranking #3 in Audience Data Providers #6 in Audience Data Providers
Best for Publishers building privacy-safe audience cohorts Teams needing place-based audience and location data
Pricing model Paid Free plan + paid
Starting price Pricing on request $25/mo
Free plan Not checked yet ✓ (best)
Free trial — 30 days
Deployment Cloud Cloud, Desktop, Self-hosted
Platforms Web Web
Support Email, Live chat, Docs Email, Community, Docs
Integrations 10 integrations 550+ integrations
Built for Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Permutive 0/2 · Foursquare 0/2
Audience building Not checked yet Not checked yet
Identity resolution Not checked yet Not checked yet
Specs
Data sources Not checked yet Not checked yet
Activation destinations Not checked yet Not checked yet
Data refresh Not checked yet Not checked yet
Deployment Not checked yet Not checked yet
Our review
Pros
  • Collects first-party data and builds audience cohorts and segments
  • Supports lookalike modeling, insights and real-time targeting
  • Activates across SSPs, DSPs, ad servers and other partner destinations
  • Global POI data with search, details, matching, and geotagging APIs
  • Spatial analysis, mapping, 3D visualization, and data operations
  • Integrates with GIS, databases, cloud platforms, and developer tools
Cons
  • Pricing requires a sales conversation
  • Its publisher-oriented scope may exceed simpler audience needs
  • Cloud deployment may not suit teams seeking another deployment model
  • The suite spans multiple products and pricing models
  • Workbench compute and storage are billed separately
  • Location intelligence is broader than a dedicated audience-data focus
Our verdict

Permutive brings together first-party data collection, audience modeling, data collaboration and activation for publishers, advertisers, agencies and retail media teams. Its publisher-oriented capabilities make it a fit for mid-market and…

Read the review →

Foursquare brings together place data, location APIs, and geospatial workspaces for marketers, developers, analysts, and GIS professionals. Its POI data and place metadata support search, details, autocomplete, matching, and geotagging,…

Read the review →
  1. PermutiveAudience Data Providers 8.5Pricing on request
  2. FoursquareAudience Data Providers 7.8Free plan · 30-day trial

Strengths and trade-offs

  • Permutive — where it wins

    • Collects first-party data and builds audience cohorts and segments
    • Supports lookalike modeling, insights and real-time targeting
    • Activates across SSPs, DSPs, ad servers and other partner destinations

    Where it doesn't

    • Pricing requires a sales conversation
    • Its publisher-oriented scope may exceed simpler audience needs
    • Cloud deployment may not suit teams seeking another deployment model

  • Foursquare — where it wins

    • Global POI data with search, details, matching, and geotagging APIs
    • Spatial analysis, mapping, 3D visualization, and data operations
    • Integrates with GIS, databases, cloud platforms, and developer tools

    Where it doesn't

    • The suite spans multiple products and pricing models
    • Workbench compute and storage are billed separately
    • Location intelligence is broader than a dedicated audience-data focus
  • Permutive8.5/10 · Pricing on request

    A publisher-focused platform for building, modeling and activating first-party audience cohorts.

    Visit PermutiveFull verdict →
  • Foursquare7.8/10 · Free plan · 30-day trial

    A broad location-data suite with spatial tools, APIs, and tiered entry points.

    Visit FoursquareFull verdict →

More comparisons

All audience data providers comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update