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Head-to-head · Audience Data Providers

Comscore Audience Solutions vs GlobalWebIndex

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Comscore Audience Solutions #1 in Audience Data Providers 8.8/10 Pricing on request ✓ 1 of 2 features Visit Comscore
GlobalWebIndex #5 in Audience Data Providers 7.8/10 Free plan Free plan✓ 0 of 2 features Visit GWI

Comscore Audience Solutions leads on 0 checks, GlobalWebIndex on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreComscore Audience Solutions · 8.8/10
  • Free planonly GlobalWebIndex
  • Most featuresComscore Audience Solutions · 1 of 2

Comscore Audience Solutions scores higher on our rubric for audience data providers: 8.8 against 7.8 out of 10; our editors rank them #1 and #5.

Comscore Audience Solutions is the better fit for cross-channel advertisers needing measured segments. GlobalWebIndex is the better fit for researchers profiling consumer audiences across markets.

  • Comscore Audience Solutions fits best

    Cross-channel advertisers needing measured segments

  • GlobalWebIndex fits best

    Researchers profiling consumer audiences across markets

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Side by side

Feature Comscore Audience Solutions 8.8/10 Visit ↗ GlobalWebIndex 7.8/10 Visit ↗
At a glance
Editor score 8.8 7.8
Ranking #1 in Audience Data Providers #5 in Audience Data Providers
Best for Cross-channel advertisers needing measured segments Researchers profiling consumer audiences across markets
Pricing model Paid Free plan + paid
Starting price Pricing on request $1,500/user/yr
Free plan Not checked yet ✓ (best)
Free trial — —
Integrations 7 integrations 3 integrations
Built for Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Comscore Audience Solutions 1/2 · GlobalWebIndex 0/2
Audience building ✓ (best) Not checked yet
Identity resolution Not checked yet Not checked yet
Specs
Data sources Third_party Not checked yet
Activation destinations Not checked yet Not checked yet
Data refresh Not checked yet Not checked yet
Deployment Not checked yet Not checked yet
Our review
Pros
  • Targets demographics, TV and streaming viewership, and gaming behaviors
  • Supports digital, mobile, CTV and DOOH campaign activation
  • Custom segments draw on roughly 4,000 targets across 22 categories
  • Build and compare custom audiences across 50+ markets
  • Explore survey data with charts, dashboards, and crosstabs
  • Use Agent Spark, GWI Canvas, and API access to work with findings
Cons
  • Uses third-party audience data rather than a first-party data source
  • The offering centers on audience measurement, segmentation and activation
  • Its described segments focus on media targeting rather than general-purpose analytics
  • Plus starts at $150 per user monthly
  • Teams and Pro pricing is quote-based
  • Activation capabilities are not described
Our verdict

Comscore Audience Solutions combines audience measurement, segmentation and activation for advertisers, agencies, publishers and media sellers. Its programmatic segments cover demographics, television and streaming viewership, gaming…

Read the review →

GWI is a consumer insights platform built around survey data from online audiences across 50+ markets. Researchers and teams in marketing, planning, and business decision-making can build custom audiences from profiling points, then…

Read the review →
  1. Comscore Audience SolutionsAudience Data Providers 8.8Pricing on request
  2. GlobalWebIndexAudience Data Providers 7.8Free plan

Strengths and trade-offs

  • Comscore Audience Solutions — where it wins

    • Targets demographics, TV and streaming viewership, and gaming behaviors
    • Supports digital, mobile, CTV and DOOH campaign activation
    • Custom segments draw on roughly 4,000 targets across 22 categories

    Where it doesn't

    • Uses third-party audience data rather than a first-party data source
    • The offering centers on audience measurement, segmentation and activation
    • Its described segments focus on media targeting rather than general-purpose analytics

  • GlobalWebIndex — where it wins

    • Build and compare custom audiences across 50+ markets
    • Explore survey data with charts, dashboards, and crosstabs
    • Use Agent Spark, GWI Canvas, and API access to work with findings

    Where it doesn't

    • Plus starts at $150 per user monthly
    • Teams and Pro pricing is quote-based
    • Activation capabilities are not described
  • Comscore Audience Solutions8.8/10 · Pricing on request

    Measured audience segments span demographics, TV, streaming, gaming and digital campaigns.

    Visit ComscoreFull verdict →
  • GlobalWebIndex7.8/10 · Free plan

    Profile and compare consumer audiences across 50+ markets with survey data and research tools.

    Visit GWIFull verdict →

More comparisons

All audience data providers comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update