clearMDM
clearMDM: A deep Salesforce data-quality suite for governance, matching and survivorship. Ranked #11 of 27 in Customer Data Quality Software by our editors (8.3/10); pricing: 5-day trial; best for salesforce governance and survivorship.
At a glance
- Editor score8.3 / 10
- Pricing5-day trial
- Best forSalesforce governance and survivorship
- Free planNo
- Paid from£5,000/yr
- DeduplicationYes
- Facts checked20 Sep 2026
Where it wins
- Advanced matching, merging and configurable survivorship rules
- Golden Records, lineage, rollback and consent-aware governance
- Supports batch and real-time data management across Salesforce use cases
Where it doesn't
- Annual entry pricing starts at £5,000 per production Salesforce org
- Integrations focus on Salesforce, Agentforce and Data 360
- Enterprise pricing is contact-based rather than published
Our verdict on clearMDM
clearMDM is a Salesforce-native operational master data management product for organisations that need trusted customer records inside Salesforce. It cleanses, enriches, validates and standardises customer data, then applies duplicate matching, merging, Golden Record creation and survivorship management. The product is suited to Salesforce teams working with Customer 360, Agentforce and Data 360, including teams managing standard and custom Salesforce objects through batch or real-time processes.
The published plans show annual licensing per production Salesforce org rather than per user. Basic starts at £5,000 annually and includes the advanced matching engine, automated and manual matching, a custom merge engine, automated and manual merging, and configurable trust rules with selective record reparenting. Mid costs £10,000 annually and adds standard quality rules, metrics and actions, plus data lineage and point-in-time rollback. Enterprise adds real-time cleansing and enrichment, custom quality rules and metrics, real-time matching and merging, intelligent data partitioning, advanced merge and dynamic hierarchies; its pricing is contact-based. A five-day trial is available, with extensions potentially available on request.
The product’s strongest fit is Salesforce governance where record quality, ownership and survivorship need structured controls. Its feature set covers email and address validation, fuzzy and configurable duplicate matching, stewardship workflows, AI-assisted match scoring, data-quality scoring, lineage, rollback and consent-aware rules. Integration coverage centres on Salesforce, Salesforce Agentforce and Salesforce Data 360, so organisations seeking broad connectivity across multiple CRM or data platforms may prefer a wider integration scope. Choose clearMDM when Salesforce is the operational centre and governance depth matters; consider an alternative when annual per-org pricing or a Salesforce-focused ecosystem does not match the team’s requirements.
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clearMDM pricing
All 3 clearMDM plans and prices →
clearMDM fact sheet
| Free plan | No |
|---|---|
| Paid from | £5,000/yr |
| Included records | 100000 records |
| Deduplication | Yes |
| Data validation | Yes |
| Data standardization | Yes |
| Quality monitoring | Yes |
| Deployment | Cloud |
| Free trial | 5 days |
| Deployment | Cloud |
| Platforms | Web |
| Support | Email, Docs |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Integrations | 3 integrations: Salesforce, Salesforce Agentforce, Salesforce Data 360 |
| Pricing | 5-day trial (source) |
| Website | clearmdm.com |
| Facts checked | 20 Sep 2026 |
clearMDM integrations
clearMDM lists 3 integrations on its own site.
- Salesforce
- Salesforce Agentforce
- Salesforce Data 360
Alternatives to clearMDM
- Melissa Data QualityA broad, hybrid data-quality portfolio for enterprise-wide validation and governance.9.4
- OpenDQA broad, open-source data quality suite for API-led, multi-deployment environments.9.3
- Reltio Multidomain Master Data ManagementA broad cloud MDM platform for enterprises that need governed, connected customer data.9.2
See all clearMDM alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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