clearMDM review
A deep Salesforce data-quality suite for governance, matching and survivorship.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
clearMDM is a Salesforce-native operational master data management product for organisations that need trusted customer records inside Salesforce. It cleanses, enriches, validates and standardises customer data, then applies duplicate matching, merging, Golden Record creation and survivorship management. The product is suited to Salesforce teams working with Customer 360, Agentforce and Data 360, including teams managing standard and custom Salesforce objects through batch or real-time processes.
The published plans show annual licensing per production Salesforce org rather than per user. Basic starts at £5,000 annually and includes the advanced matching engine, automated and manual matching, a custom merge engine, automated and manual merging, and configurable trust rules with selective record reparenting. Mid costs £10,000 annually and adds standard quality rules, metrics and actions, plus data lineage and point-in-time rollback. Enterprise adds real-time cleansing and enrichment, custom quality rules and metrics, real-time matching and merging, intelligent data partitioning, advanced merge and dynamic hierarchies; its pricing is contact-based. A five-day trial is available, with extensions potentially available on request.
The product’s strongest fit is Salesforce governance where record quality, ownership and survivorship need structured controls. Its feature set covers email and address validation, fuzzy and configurable duplicate matching, stewardship workflows, AI-assisted match scoring, data-quality scoring, lineage, rollback and consent-aware rules. Integration coverage centres on Salesforce, Salesforce Agentforce and Salesforce Data 360, so organisations seeking broad connectivity across multiple CRM or data platforms may prefer a wider integration scope. Choose clearMDM when Salesforce is the operational centre and governance depth matters; consider an alternative when annual per-org pricing or a Salesforce-focused ecosystem does not match the team’s requirements.
clearMDM pros and cons
- Where it wins
- Advanced matching, merging and configurable survivorship rules
- Golden Records, lineage, rollback and consent-aware governance
- Supports batch and real-time data management across Salesforce use cases
- Where it doesn't
- Annual entry pricing starts at £5,000 per production Salesforce org
- Integrations focus on Salesforce, Agentforce and Data 360
- Enterprise pricing is contact-based rather than published
clearMDM fact sheet, pricing and score →
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