CI Direct Investing
CI Direct Investing: Automated Canadian investing with advice, registered accounts, and ESG and private portfolios. Ranked #11 of 24 in Robo-Advisor Apps by our editors (6.4/10); pricing: Paid; best for canadian investors seeking ESG and alternative assets.
At a glance
- Editor score6.4 / 10
- PricingPaid
- Best forCanadian investors seeking ESG and alternative assets
- Free planNo
- Minimum investment100 $
- Facts checked29 Sep 2026
Where it wins
- Automated ETF investing with portfolio rebalancing and advice included
- Offers ESG/impact and private or alternative-asset portfolios
- Supports Canadian registered accounts including RRSP, TFSA, and RESP
Where it doesn't
- Management fees start at 0.60% of assets per year
- Tax-loss harvesting is not presented as an automated feature
- Support is not available 24/7
Our verdict on CI Direct Investing
CI Direct Investing is a Canadian online wealth-management service for investors who want professionally managed portfolios rather than choosing and rebalancing investments themselves. An online questionnaire leads to a recommended portfolio, which is automatically invested and rebalanced. The service supports registered and non-registered accounts, with options including RRSP, TFSA, RESP, RRIF, LIRA, and LIF. It may suit investors who want help with goals such as retirement, education, or a home purchase, as well as people seeking ESG or private-asset exposure.
According to the vendor’s pricing information, management fees begin at 0.60% of assets per year and use three balance tiers: the first $150,000, the next $350,000, and amounts above $500,000. The published plan descriptions say the first tier includes a professionally managed portfolio, portfolio management, trading, rebalancing, and advice; larger balances receive lower management-fee tiers. The plan summaries do not provide the rates for those higher tiers, so the key comparison for a buyer is the stated starting fee and the declining tier structure. Human advisor access is included, and financial planners can help with goal-based planning.
The service stands out for combining automated ETF portfolios with ESG/impact and private or alternative-asset portfolios, alongside Canadian registered accounts and transaction monitoring through a dashboard. Access is available on web, iOS, and Android, with email, phone, and documentation support; two-factor authentication is listed. Tax-loss harvesting is not presented as an automated feature, and support is not around-the-clock. Investors prioritizing a low stated management fee or automated tax-loss harvesting may prefer to compare alternatives. CI Direct Investing is a better fit for Canadians who value portfolio management and professional advice, especially when ESG or alternative assets are priorities.
CI Direct Investing pricing
All 3 CI Direct Investing plans and prices →
CI Direct Investing fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Minimum investment | 100 $ |
| Tax-loss harvesting | No |
| Human advisor access | Included |
| Goal-based portfolios | Yes |
| Retirement accounts | Yes |
| Socially responsible option | Yes |
| Portfolio customization | Not verified |
| Deployment | Cloud, Mobile |
| Platforms | Web, iOS, Android |
| Compliance & security | 2FA |
| Support | Email, Phone, Docs |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Pricing | Paid (source) |
| Website | cifinancial.com |
| Facts checked | 29 Sep 2026 |
Alternatives to CI Direct Investing
- WealthfrontAutomates investing and rebalancing, with customization and tax-loss harvesting for eligible accounts.9.4
- E*TRADE Core PortfoliosA managed ETF portfolio with daily monitoring, rebalancing, and optional tax-loss harvesting.8.8
- Questwealth PortfoliosManaged, actively overseen ETF portfolios with a $250 starting minimum.8.1
See all CI Direct Investing alternatives →
Used CI Direct Investing? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used CI Direct Investing for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
Write a reviewTwo minutes · verified accounts only · read by an editor before it appears
Featured on iTechGuides
CI Direct Investing is listed in our Robo-Advisor Apps directory. Add the badge to your site — it links back to this page.
<a href="https://www.itechguides.com/products/ci-direct-investing/"><img src="https://www.itechguides.com/best/badge/ci-direct-investing.svg" alt="Featured on iTechGuides" width="230" height="46"></a>
Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.
Last updated · How we research and update