Champion
Champion: Scores advocates, matches references, and ties customer influence to Salesforce revenue. Ranked #8 of 17 in Customer Advocacy Software by our editors (7.7/10); pricing: Pricing on request; best for sales-led teams matching advocates to opportunities.
At a glance
- Editor score7.7 / 10
- PricingPricing on request
- Best forSales-led teams matching advocates to opportunities
- Free planNo
- Referral programsYes
- Founded2023 · Indianapolis, Indiana, United States
- Facts checked24 Sep 2026
Where it wins
- Scores advocates with CRM, usage, support, and community signals
- Matches customer references and referrals to sales opportunities
- Reports customer-sourced pipeline and expansion influence in Salesforce
Where it doesn't
- Pricing requires a sales conversation
- Web and cloud deployment only
- Support is provided through email
Our verdict on Champion
Champion is a customer advocacy and revenue orchestration platform for B2B revenue, sales, marketing, and customer success teams. It identifies potential advocates from CRM, product usage, support, and community signals, then helps teams coordinate references, referrals, testimonials, reviews, and community engagement. Advocate profiles capture preferences, expertise, and use cases, while job-change and promotion tracking helps teams maintain current relationship context. The platform is delivered through the web as a cloud deployment for mid-market and enterprise organizations.
Its standout capability is connecting advocacy activity to revenue workflows. Champion matches customer references with sales opportunities, orchestrates referral motions, and manages interactions from request through completion. Salesforce synchronization links references, referrals, and revenue moments to opportunity records, while reporting covers customer-sourced pipeline and expansion influence. Integrations with Gainsight CS, Gainsight Customer Communities, G2, Slack, and HubSpot broaden its fit across customer-success, review, communication, and CRM environments. Teams that need scoring based on multiple customer signals and measurable sales influence should find this scope relevant.
Champion uses a contact-sales pricing model, so buyers begin with a sales conversation rather than a self-serve plan. The product includes AI features and program analytics, with ISO 27001 and GDPR compliance listed. Email is the stated support channel. Organizations seeking a Salesforce-connected advocacy program with reference matching, referrals, and revenue attribution are the clearest fit. Teams wanting transparent public pricing, non-web deployment, or support through multiple channels may prefer a product built around those requirements instead.
Your product? Our editors can test Champion in depth and publish a review, labelled as paid · from $149/mo →
Champion pricing
Champion fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Referral programs | Yes |
| Advocate activities | references, referrals, testimonials, reviews, community engagement |
| Customer segmentation | Not verified |
| CRM integrations | Salesforce, HubSpot |
| Program analytics | Yes |
| Supported languages | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | ISO 27001, GDPR |
| Support | |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Integrations | 6 integrations: Salesforce, Gainsight CS, Gainsight Customer Communities, G2, Slack, HubSpot See all → |
| Pricing | Pricing on request |
| Website | championhq.com |
| Facts checked | 24 Sep 2026 |
Champion integrations
Champion lists 6 integrations on its own site.
- Salesforce
- Gainsight CS
- Gainsight Customer Communities
- G2
- Slack
- HubSpot
See all Champion integrations →
Alternatives to Champion
- impact.com AdvocateA configurable referral program tool with branded experiences, rewards, and reporting.9.2
- AdvocateHubA configurable advocacy and community platform for coordinating referrals, campaigns, and rewards.8.8
- Mention MeA referral-focused platform for managing incentives, tracking advocacy, and measuring customer-driven growth.8.6
See all Champion alternatives →
Champion vs the competition
- Champion vs impact.com Advocate
- Champion vs AdvocateHub
- Champion vs Mention Me
- Champion vs Ambassify
- Champion vs Higher Logic Customer Advocacy
- Champion vs Deeto
Compare Champion with any tool side by side →
Also Ranked In
Champion is ranked in 2 of our directories.
Used Champion? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Champion for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
Write a reviewTwo minutes · verified accounts only · read by an editor before it appears
Featured on iTechGuides
Champion is listed in our Customer Advocacy Software directory. Add the badge to your site — it links back to this page.
<a href="https://www.itechguides.com/products/champion/"><img src="https://www.itechguides.com/best/badge/champion.svg" alt="Featured on iTechGuides" width="230" height="46"></a>
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update