Champion review
Scores advocates, matches references, and ties customer influence to Salesforce revenue.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Champion is a customer advocacy and revenue orchestration platform for B2B revenue, sales, marketing, and customer success teams. It identifies potential advocates from CRM, product usage, support, and community signals, then helps teams coordinate references, referrals, testimonials, reviews, and community engagement. Advocate profiles capture preferences, expertise, and use cases, while job-change and promotion tracking helps teams maintain current relationship context. The platform is delivered through the web as a cloud deployment for mid-market and enterprise organizations.
Its standout capability is connecting advocacy activity to revenue workflows. Champion matches customer references with sales opportunities, orchestrates referral motions, and manages interactions from request through completion. Salesforce synchronization links references, referrals, and revenue moments to opportunity records, while reporting covers customer-sourced pipeline and expansion influence. Integrations with Gainsight CS, Gainsight Customer Communities, G2, Slack, and HubSpot broaden its fit across customer-success, review, communication, and CRM environments. Teams that need scoring based on multiple customer signals and measurable sales influence should find this scope relevant.
Champion uses a contact-sales pricing model, so buyers begin with a sales conversation rather than a self-serve plan. The product includes AI features and program analytics, with ISO 27001 and GDPR compliance listed. Email is the stated support channel. Organizations seeking a Salesforce-connected advocacy program with reference matching, referrals, and revenue attribution are the clearest fit. Teams wanting transparent public pricing, non-web deployment, or support through multiple channels may prefer a product built around those requirements instead.
Champion pros and cons
- Where it wins
- Scores advocates with CRM, usage, support, and community signals
- Matches customer references and referrals to sales opportunities
- Reports customer-sourced pipeline and expansion influence in Salesforce
- Where it doesn't
- Pricing requires a sales conversation
- Web and cloud deployment only
- Support is provided through email
Champion fact sheet, pricing and score →
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update