CarDog review
A dealership CRM that adds messaging, inventory, appraisal, desking, and credit workflows.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
CarDog is a cloud-based automotive CRM for independently owned car dealerships and dealership sales professionals. It brings customer and lead management together with SMS/MMS and video messaging, inventory management, vehicle photo uploads, appraisals, market analysis, deal desking, credit workflows, reporting, marketing campaigns, and automated alerts. Teams can access it through web, iOS, and Android platforms, supporting dealership work across desktop computers, tablets, and smartphones.
The published plans use flat monthly pricing rather than per-user pricing. CRM Lite costs $300 per month and provides the entry point for dealerships seeking core CRM capabilities. Full CRM costs $500 per month, while Full CRM & Website costs $900 per month. There is no free plan. The plan structure gives buyers a clear path from CRM access to a package that includes a website, although the starting price places CarDog above tools with no-cost entry options. Dealerships should evaluate which workflows and website needs justify moving beyond CRM Lite.
CarDog’s strongest fit is for dealerships that want sales operations in one automotive-focused system. Its feature set extends beyond lead records and messaging into VIN scanning, driver-license scanning, inventory, vehicle appraisal, desking, credit workflows, and DMS connectivity. Integrations include 700Credit, Route One, Dealertrack, CUDL, CARFAX, Manheim MMS, and AutoCheck. That breadth suits teams managing customer communication alongside vehicle and deal processes. Dealers wanting CRM plus appraisal and desking should consider it; buyers seeking a free plan, lower entry cost, or a less dealership-specific tool should look elsewhere.
CarDog pros and cons
- Where it wins
- Combines CRM, messaging, inventory, appraisal, desking, and credit workflows
- Connects with Dealertrack, Route One, 700Credit, CARFAX, and other automotive services
- Supports web, iOS, and Android access with VIN and driver-license scanning
- Where it doesn't
- Starts at $300 per month with no free plan
- Website access is part of the $900 Full CRM & Website plan
- Its focus on independent dealerships may not suit broader business needs
CarDog fact sheet, pricing and score →
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