Bowtie
Bowtie: A focused AI qualification platform for HubSpot-centered outbound teams. Ranked #27 of 34 in AI Lead Generation Software by our editors (6.6/10); pricing: Pricing on request; best for hubSpot-focused AI qualification.
At a glance
- Editor score6.6 / 10
- PricingPricing on request
- Best forHubSpot-focused AI qualification
- Free planNo
- AI lead scoringYes
- Facts checked20 Sep 2026
Where it wins
- Natural-language ICP definition with AI fit scoring and explanations
- Feedback loops improve qualification from accept and reject actions
- Waterfall enrichment with verified email, phone, and title data
Where it doesn't
- HubSpot is the only listed CRM integration
- Pricing is sales-led across every plan
- Intent signals are not part of the stated feature set
Our verdict on Bowtie
Bowtie is an AI-powered lead qualification and go-to-market platform for sales, marketing, growth, and RevOps teams. It is designed for outbound pipeline generation, combining natural-language ICP definition, AI contact search, fit scoring, explanations, enrichment, and lead export. Teams can search a large contact database, qualify prospects, validate CRM records, and sync qualified contacts into HubSpot. The product is available on web and through an API, with AI features across its plans.
Its plan structure increases access and operational support as requirements grow. Core includes AI qualification on every contact, an AI feedback loop, a unified credit system, team seats, standard export capacity, and standard onboarding and support. Growth adds team seats, priority onboarding and support, dedicated support, API access, and increased export capacity. Scale adds CRM integration, the highest team seat count, dedicated onboarding and support, a dedicated Slack channel, and the highest export capacity. Custom adds custom seats, credit volume, integrations, workflows, onboarding, and support. All plans use a contact-sales model.
Bowtie’s clearest fit is a HubSpot-centered team that wants AI-assisted qualification and enriched outbound contacts in one workflow. Its feedback loop can incorporate accept and reject actions, while CRM enrichment and validation support cleaner records. The main trade-off is ecosystem breadth: HubSpot is the listed integration, and the product’s positioning centers on that CRM workflow. Teams needing a wider integration environment or intent-signal workflows should consider an alternative. Bowtie is a practical choice for focused outbound qualification, especially when HubSpot synchronization and configurable support matter more than broad platform coverage.
Your product? Our editors can test Bowtie in depth and publish a review, labelled as paid · from $149/mo →
Bowtie pricing
All 4 Bowtie plans and prices →
Bowtie fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Lead source | Outbound |
| Data enrichment | Yes |
| AI lead scoring | Yes |
| Intent signals | Not verified |
| Monthly lead limit | Not verified |
| CRM sync | Yes |
| Lead export | Yes |
| Deployment | Cloud |
| Platforms | Web |
| Support | Email, Docs · 24/7 |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 1 integrations: HubSpot |
| Pricing | Pricing on request (source) |
| Website | getbowtie.ai |
| Facts checked | 20 Sep 2026 |
Bowtie integrations
Bowtie lists 1 integrations on its own site.
- HubSpot
Alternatives to Bowtie
- ApolloA broad all-in-one prospecting and outreach platform with unusually wide coverage.9.4
- Snov.ioA broad, budget-conscious toolkit for finding, enriching, and contacting B2B prospects.9.1
- LeadIQLeadIQ combines contact capture, enrichment, job-change signals, and AI messaging.9.0
Used Bowtie? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Bowtie for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
Write a reviewTwo minutes · verified accounts only · read by an editor before it appears
Featured on iTechGuides
Bowtie is listed in our AI Lead Generation Software directory. Add the badge to your site — it links back to this page.
<a href="https://www.itechguides.com/products/bowtie/"><img src="https://www.itechguides.com/best/badge/bowtie.svg" alt="Featured on iTechGuides" width="230" height="46"></a>
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update