Boomerang review
A follow-up toolkit for Gmail and Outlook, with tracking and scheduling from a free plan.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Boomerang is an email productivity and tracking service from Baydin, Inc. It is aimed at people who need to manage email timing and engagement, including sales professionals, support teams, recruiters, and individual users. Gmail and Outlook users can schedule messages, get follow-up reminders when recipients do not reply, and track responses, opens, read receipts, and link clicks. The service is available as a browser extension and as iOS and Android apps, with meeting scheduling and polls alongside its email tools.
Its plan ladder ranges from a free Basic plan to Personal, Pro, and Premium. Basic includes 10 message credits per month, Gmail and Google Workspace support, response tracking, read receipts, and click tracking. Personal costs $4.98 per user per month billed annually and adds unlimited message credits, Gmail support, mobile apps, and notes. Pro is $14.98 per user per month billed annually, adding Advanced Inbox Pause, Respondable advanced machine learning, and recurring messages. Premium costs $49.98 per user per month billed annually and adds track-by-default, Salesforce/CRM integration, Boomerang Toolbox, and premium support. A 30-day free trial is available.
The breadth of its integrations makes it relevant to teams that want email engagement alongside CRM and meeting tools: listed connections include Salesforce, SugarCRM, Zoho, Highrise, Pipedrive, Capsule, Insightly, Zoom, and Google Meet, as well as Gmail, Google Workspace, Outlook, and Office 365. Respondable provides AI-assisted email writing, while Inbox Pause gives users another way to manage incoming mail. Plan choice matters: the cheapest paid tier is Gmail-focused, while CRM integration is a Premium highlight. Boomerang suits buyers seeking follow-up tracking plus scheduling and inbox controls; teams that need CRM integration at a lower tier or a narrower tracking-only tool may prefer another option.
Boomerang pros and cons
- Where it wins
- Tracks opens, clicks, replies, and read receipts on supported plans.
- Combines scheduled sending, follow-up reminders, and Inbox Pause.
- Integrates with CRMs, video meetings, Gmail, and Outlook.
- Where it doesn't
- Basic limits users to 10 message credits per month.
- Personal supports Gmail; Outlook support is not highlighted on that plan.
- Premium is a substantial jump to $49.98 per user per month, billed annually.
Boomerang fact sheet, pricing and score →
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update