BIP
BIP: A low-cost campaign platform with unusually detailed segmentation and API access. Ranked #158 of 185 in Email Marketing Software by our editors (3.0/10); pricing: Free plan; best for low-cost senders needing detailed segmentation.
At a glance
- Editor score3.0 / 10
- PricingFree plan
- Best forLow-cost senders needing detailed segmentation
- Free planYes
- Paid from$1.95/unit usage-based
- Email automationYes
- Facts checked20 Sep 2026
Where it wins
- 11-criteria segmentation with nested AND/OR rules
- Pricing is based on sends rather than stored contacts
- Email, WhatsApp, API, webhooks, and real-time analytics
Where it doesn't
- Free access includes 1,000 sends per month
- Paid tiers mainly add volume discounts as volume scales
- The integration set centers on Meta, REST API, and webhooks
Our verdict on BIP
BIP is an email and WhatsApp campaign platform for businesses, agencies, SaaS companies, and other growing teams. Its pricing is based on messages sent rather than stored contacts, and the platform supports one-time, recurring, and API-triggered campaigns. Core tools include a visual drag-and-drop email editor, reusable templates, CSV and XLSX imports with deduplication, audience segmentation, geo-radius targeting, and real-time delivery, open, click, and read analytics. It is best suited to teams that want detailed audience control without contact-based fees.
The Free plan costs $0 per month and includes email campaigns, segmentation with 11 criteria, API, webhooks, imports, unlimited contacts, and 1,000 sends per month. Growth starts at $1.95 per 1,000 sends per month, while Scale is listed at $2.20, Volume at $2.15, High volume at $2.10, and Enterprise send at $2.05 per 1,000 sends per month. These paid tiers include everything in Free and volume discounts as volume scales. The Custom plan supports custom send volume and includes priority support. This structure fits senders that want costs tied to campaign activity, although the several usage tiers require closer plan selection as volume changes.
BIP’s strongest functional differentiator is its segmentation and delivery infrastructure. Teams can combine 11 criteria with nested AND/OR rules, target by geographic radius, trigger campaigns through the REST API, and receive webhooks on sends. WhatsApp Business campaigns use Meta-approved templates, and the listed ecosystem connections are Meta Business account, REST API, and webhooks. That makes BIP a focused choice for email and WhatsApp messaging, event-driven campaigns, and operational reporting. Teams seeking a broader integration ecosystem or capabilities outside this campaign-centered workflow should consider a different platform.
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BIP pricing
BIP fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $1.95/unit usage-based |
| Subscriber limit | Not verified |
| Monthly send limit | 5000 emails/mo |
| Email automation | Yes |
| Audience segmentation | Yes |
| Landing pages | Not verified |
| A/B testing | Not verified |
| Native integrations | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | GDPR |
| Support | |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 3 integrations: Meta Business account, REST API, Webhooks |
| Pricing | Free plan (source) |
| Website | bip.marketing |
| Facts checked | 20 Sep 2026 |
BIP integrations
BIP lists 3 integrations on its own site.
- Meta Business account
- REST API
- Webhooks
Alternatives to BIP
- KlaviyoA strong fit for ecommerce teams that need behavioral personalization across channels.9.3
- ActiveCampaignA mature choice for complex automation, segmentation, and large contact lists.9.2
- MailchimpA broad email marketing suite with a free plan and $13 monthly paid entry.9.1
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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