BIP review
A low-cost campaign platform with unusually detailed segmentation and API access.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
BIP is an email and WhatsApp campaign platform for businesses, agencies, SaaS companies, and other growing teams. Its pricing is based on messages sent rather than stored contacts, and the platform supports one-time, recurring, and API-triggered campaigns. Core tools include a visual drag-and-drop email editor, reusable templates, CSV and XLSX imports with deduplication, audience segmentation, geo-radius targeting, and real-time delivery, open, click, and read analytics. It is best suited to teams that want detailed audience control without contact-based fees.
The Free plan costs $0 per month and includes email campaigns, segmentation with 11 criteria, API, webhooks, imports, unlimited contacts, and 1,000 sends per month. Growth starts at $1.95 per 1,000 sends per month, while Scale is listed at $2.20, Volume at $2.15, High volume at $2.10, and Enterprise send at $2.05 per 1,000 sends per month. These paid tiers include everything in Free and volume discounts as volume scales. The Custom plan supports custom send volume and includes priority support. This structure fits senders that want costs tied to campaign activity, although the several usage tiers require closer plan selection as volume changes.
BIP’s strongest functional differentiator is its segmentation and delivery infrastructure. Teams can combine 11 criteria with nested AND/OR rules, target by geographic radius, trigger campaigns through the REST API, and receive webhooks on sends. WhatsApp Business campaigns use Meta-approved templates, and the listed ecosystem connections are Meta Business account, REST API, and webhooks. That makes BIP a focused choice for email and WhatsApp messaging, event-driven campaigns, and operational reporting. Teams seeking a broader integration ecosystem or capabilities outside this campaign-centered workflow should consider a different platform.
BIP pros and cons
- Where it wins
- 11-criteria segmentation with nested AND/OR rules
- Pricing is based on sends rather than stored contacts
- Email, WhatsApp, API, webhooks, and real-time analytics
- Where it doesn't
- Free access includes 1,000 sends per month
- Paid tiers mainly add volume discounts as volume scales
- The integration set centers on Meta, REST API, and webhooks
BIP fact sheet, pricing and score →
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