Bella
Bella: A high-end AI assistant for calendar, email, meetings, relationships, and approved actions. Ranked #38 of 55 in AI Personal Assistants by our editors (5.3/10); pricing: Paid; best for high-end agentic executive assistance.
At a glance
- Editor score5.3 / 10
- PricingPaid
- Best forHigh-end agentic executive assistance
- Free planNo
- Paid from$99/seat/mo
- Action automationYes
- Facts checked19 Sep 2026
Where it wins
- Combines calendar, email, meeting, voice, and relationship assistance
- Offers 67 AI actions with user approval for tasks and communications
- Supports Microsoft 365, Google, Proton Mail, Zoom, Teams, and messaging apps
Where it doesn't
- No free plan; Essential starts at 99 USD per seat monthly with annual billing
- Essential limits users to 5 connected accounts
- iOS is available through an open beta
Our verdict on Bella
Bella is an AI personal assistant for people managing work and personal responsibilities across multiple services. It connects with email, calendars, contacts, messaging platforms, grocery accounts, and meeting tools, then brings together scheduling, email triage, meeting preparation, relationship context, daily briefings, and voice-driven actions. Its web app, macOS companion, iOS open beta, Alexa support, Chrome extension, and API give it a broad access model. Actions such as sending email, placing orders, or creating events require user approval, keeping the assistant’s automation directed by the user.
Pricing reflects that broad scope. Essential costs 99 USD per seat per month with annual billing and includes AI chat, calendar sync, email ingestion, 5 connected accounts, commitment tracking, and daily briefings. Professional costs 199 USD per seat per month with annual billing and adds voice activation and dictation, 67 AI actions, meeting transcription, file intelligence, and Vault. Enterprise costs 399 USD per seat per month with annual billing and adds Communication DNA, API access, custom branding, delegated agents, and unlimited accounts. Every plan includes a free trial, while the published plans do not specify its duration.
Bella’s strongest case is for executive assistance that spans more than one inbox or calendar. Its standout breadth covers conflict detection, smart compose, follow-up tracking, live transcription, automatic action items, password storage with import and 2FA-code storage, and grocery ordering through Woolworths or Coles. Microsoft 365, Gmail, Google Calendar, Proton Mail, WhatsApp, iMessage, Alexa, Zoom, Google Meet, Microsoft Teams, Woolworths, and Coles are supported integrations. Buyers seeking a lower-cost assistant, a free tier, or a narrowly focused scheduling tool should look elsewhere; Bella is better suited to users who value connected, approval-based assistance across work and personal life.
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Bella pricing
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Bella fact sheet
| Free plan | No |
|---|---|
| Paid from | $99/seat/mo |
| Action automation | Yes |
| Calendar management | Yes |
| Task management | Yes |
| Email management | Yes |
| Connected apps | 5 apps |
| Mobile apps | Yes |
| Browser extension | Yes |
| Deployment | Cloud, Desktop, Mobile, Browser extension |
| Platforms | Web, macOS, iOS, Chrome extension |
| Integrations | 12 integrations: Microsoft 365, Gmail, Google Calendar, Proton Mail, WhatsApp, iMessage … |
| Pricing | Paid (source) |
| Website | withbella.io |
| Facts checked | 19 Sep 2026 |
Bella integrations
Bella lists 12 integrations on its own site.
- Microsoft 365
- Gmail
- Google Calendar
- Proton Mail
- iMessage
- Amazon Alexa
- Zoom
- Google Meet
- Microsoft Teams
- Woolworths
- Coles
Alternatives to Bella
- ChatGPTA broad AI assistant spanning chat, research, creation, analysis, and teamwork.9.4
- GeminiA broad AI assistant for users who want Google services, research, and creation tools together.9.3
- Microsoft CopilotA broad Copilot experience with especially strong Microsoft 365 integration.9.1
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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
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