Barefoot CRM
Barefoot CRM: A vacation-rental CRM with owner acquisition tools, automation, portals, and listing integrations. Ranked #23 of 29 in Property Management CRM Software by our editors (6.2/10); pricing: Paid; best for vacation-rental teams acquiring property owners.
At a glance
- Editor score6.2 / 10
- PricingPaid
- Best forVacation-rental teams acquiring property owners
- Free planNo
- Paid from$300/unit/mo
- Leasing pipelineYes
- Facts checked20 Sep 2026
Where it wins
- Tracks leads, contacts, properties, reservations, and communication history
- Automates tasks, email campaigns, proposals, and owner-acquisition workflows
- Connects with SendSquared, HubSpot, Airbnb, Vrbo, and pricing tools
Where it doesn't
- Starts at $800 per month for teams managing 1–50 units
- Pricing is based on managed units rather than CRM users or seats
- Its strongest positioning is vacation-rental owner acquisition
Our verdict on Barefoot CRM
Barefoot CRM is a relationship-management module within Barefoot’s broader property-management platform. It is designed for vacation-rental, short-term, mid-term, long-term, timeshare, and corporate-housing operators managing relationships with homeowners, guests, vendors, and prospective clients. Core capabilities include lead tracking and prioritization, contact records, homeowner acquisition, automated task assignments, triggered email campaigns, customized proposals, communication history, owner portals, and listing integrations. The owner portal provides visibility into properties, booking calendars, and financial reports.
Pricing is organized by managed units. The 1–50 Units plan costs $800 per month, while 51–100 Units costs $1,100 per month and 101–150 Units costs $1,400 per month. Additional 50-unit blocks cost $300 per month. The plans include onboarding, implementation guidance, training, and ongoing support. Annual payment plans receive a 10% discount. This structure suits operators evaluating the CRM as part of a broader property-management platform, but the starting price may be difficult to justify for smaller teams or organizations seeking a per-user CRM.
Its ecosystem supports two-way email and texting through SendSquared, open API integrations, and connections with HubSpot, Airbnb, Vrbo, Beyond Pricing, PriceLabs, and Wheelhouse. Listing integrations are intended to reduce duplicate data entry, while automated workflows and proposals support owner acquisition. Teams focused on winning and managing vacation-rental owner relationships should find the feature mix relevant. Organizations primarily seeking a general leasing CRM or a lower-cost standalone sales tool should compare alternatives with pricing and workflows centered on those needs.
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Barefoot CRM pricing
All 5 Barefoot CRM plans and prices →
Barefoot CRM fact sheet
| Free plan | No |
|---|---|
| Paid from | $300/unit/mo |
| Lead capture | Yes |
| Leasing pipeline | Yes |
| Applicant messaging | Not verified |
| Contact history | Yes |
| SMS messaging | Yes |
| Property software sync | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | PCI DSS |
| Support | Email, Phone, Tickets, Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 7 integrations: SendSquared, HubSpot, Airbnb, Vrbo, Beyond Pricing, PriceLabs … See all → |
| Pricing | Paid (source) |
| Website | barefoot.com |
| Facts checked | 20 Sep 2026 |
Barefoot CRM integrations
Barefoot CRM lists 7 integrations on its own site.
- SendSquared
- HubSpot
- Airbnb
- Vrbo
- Beyond Pricing
- PriceLabs
- Wheelhouse
See all Barefoot CRM integrations →
Alternatives to Barefoot CRM
- LeadSimpleA mature leasing CRM with routing, playbooks, reporting, AI, and PMS synchronization.8.8
- MRI Engage CRMA strong MRI-connected CRM for teams managing leasing through renewal.8.6
- ResManA full property-management suite that adds CRM, leasing, resident services, and accounting.8.4
See all Barefoot CRM alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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