AutoPlay review
A dealership-focused CRM that brings leads from DMS, websites and other channels into a pipeline.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
AutoPlay gives automotive dealerships a sales pipeline for managing leads, follow-up, appraisals and test drives. It is aimed at dealers who want enquiries from websites and connected systems brought into a shared lead-handling process, rather than a general-purpose CRM. The product is available through web and iOS, with cloud and mobile deployment. Its intake options include DMS/VMS and CRM connections, APIs, email capture, website vehicle enquiry forms and the iOS app.
Lead routing and follow-up are the clearest strengths. Electronic leads can be automatically assigned to a configured Lead Manager, while email response templates can vary by yard, lead source and business hours. Replies can include video, attachments and templates, and the system can capture customer responses. Website vehicle enquiry forms create and assign pipeline leads. DMS integrations support listings and lead activity, with named systems including AutoLine, AutoIT/UNITS, Comsol F2, Magix, Revolution TUNZ, Orion, MotorCentral, Fasttrac, Grant Day, Pentana, Titan and EasyCars. Dealers should check that their systems are among the supported connections before relying on this workflow.
According to the vendor's pricing information, prospective customers are directed to get in touch or book a demo for the core product; the core CRM price is not published there. That makes budget comparison less direct than with products that show plan prices. Support channels include email and documentation. AutoPlay is a stronger fit for dealerships whose priorities are lead intake, assignment and email follow-up connected to their DMS and website. It is less suitable for buyers who need a published self-serve price or a mobile platform beyond iOS.
AutoPlay pros and cons
- Where it wins
- Collects leads from DMS/VMS, CRMs, APIs, email, websites and the iOS app
- Automatically assigns electronic leads to a configured Lead Manager
- Configurable email replies can include video, attachments and templates
- Where it doesn't
- Core product pricing requires contacting sales
- DMS integration coverage is focused on listed systems
- Mobile access is through iOS; no Android app is specified
AutoPlay fact sheet, pricing and score →
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