AutomatorWP
AutomatorWP: A flexible WordPress automation layer with broad connectors, but costly paid passes. Ranked #40 of 131 in Workflow Automation Tools by our editors (5.4/10); pricing: Free plan; best for wordPress-centered automation.
At a glance
- Editor score5.4 / 10
- PricingFree plan
- Best forWordPress-centered automation
- Free planYes
- Paid from$149/yr
- Multi-step workflowsYes
- Founded2018
- Facts checked20 Sep 2026
Where it wins
- Builds multi-action workflows with filters and conditional execution
- Supports webhooks, scheduling, logs, tags, and real-time execution
- Open-source base plugin with 200 connectors and AI assistant
Where it doesn't
- Paid passes start at $149 per pass per year
- Premium licenses and add-ons are centered on WordPress sites
- Longer support terms require substantially higher annual payments
Our verdict on AutomatorWP
AutomatorWP is an open-source WordPress automation plugin for administrators managing WordPress sites, plugins, user activity, and connected services. Workflows combine triggers and actions for events such as purchases, form submissions, course activity, and user events. The base plugin is available free from the WordPress repository, while the web and self-hosted product supports connections to services including ActiveCampaign, Airtable, Google Calendar, Google Drive, Google Sheets, HubSpot, Mailchimp, OpenAI, Trello, Twilio, WhatsApp, WooCommerce, WordPress, Zapier, and webhooks. It is a strong fit for WordPress-centered teams that want automation inside their site ecosystem rather than a standalone workflow service.
Its workflow depth is the main strength. A single automation can run multiple actions, apply filters and conditions, pass data through tags, respond to incoming webhooks, send outgoing webhook requests, and run on schedules or recurring intervals. Execution logs provide visibility into automation activity, while real-time execution supports event-driven flows. The built-in AI assistant adds another capability to the WordPress workflow builder. This combination suits sites with connected commerce, forms, learning, marketing, and user-event processes. Teams seeking a narrow, simple trigger-to-action tool may find this broader workflow model more than they need.
Pricing is organized around annual passes and site licensing. The Personal Pass costs $149 per pass per year for 2 sites, the Professional Pass costs $249 for 10 sites, and the All Access Pass costs $499 for unlimited sites; each includes all add-ons, 1 add-on for all pro features, and 1 year of support and updates. Three-year options cost $359, $599, and $1,199 respectively, while five-year options cost $449 and $749 for Personal and Professional. The published plans show no five-year All Access option here. Choose AutomatorWP when WordPress integration, conditional multi-step workflows, and broad connector coverage justify the pass cost; choose an alternative when low recurring spend is the priority.
Your product? Our editors can test AutomatorWP in depth and publish a review, labelled as paid · from $149/mo →
AutomatorWP pricing
All 3 AutomatorWP plans and prices →
AutomatorWP fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $149/yr |
| Native connectors | 200 |
| Multi-step workflows | Yes |
| Conditional logic | Yes |
| Webhook triggers | Yes |
| Included task runs | Not verified |
| Minimum run interval | Real_time |
| Money-back guarantee | 14 days |
| Deployment | Cloud, Self-hosted |
| Platforms | Web |
| Support | Docs |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 200+ integrations: ActiveCampaign, Airtable, Google Calendar, Google Drive, Google Sheets, HubSpot … See all → |
| Pricing | Free plan (source) |
| Website | automatorwp.com |
| Facts checked | 20 Sep 2026 |
AutomatorWP integrations
AutomatorWP lists 200+ integrations on its own site — the 16 named here are the ones its pages call out.
- ActiveCampaign
- Airtable
- Google Calendar
- Google Drive
- Google Sheets
- HubSpot
- Mailchimp
- OpenAI
- Trello
- Twilio
- Webhooks
- WooCommerce
- WordPress
- Zapier
- Zoom
See all AutomatorWP integrations →
Alternatives to AutomatorWP
- ZapierA mature no-code automation platform with exceptional app coverage and flexible workflow logic.9.3
- MakeBroad no-code automation with a free plan, 3,000+ apps, and multi-step routing.9.2
- Microsoft Power AutomateA Microsoft-focused automation platform combining cloud flows, desktop RPA, governance, and Copilot.9.0
See all AutomatorWP alternatives →
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The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used AutomatorWP for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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