Armada review
A broad outbound workspace for teams that prioritize signal-led prospecting.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Armada is an outbound sales platform for founders, SDRs, agencies, and go-to-market teams. Its focus is signal-led prospecting: users can discover accounts and leads through hiring, funding, engagement, and intent signals, then move prospects into multistep email and LinkedIn workflows. The platform also includes a shared inbox, calling workflows, enrichment, CRM lists, synchronization, API access, webhooks, MCP, and AI-assisted research, list building, copy, and follow-ups. It fits teams that want prospect discovery and engagement across several channels rather than a standalone email sequencer.
Pricing follows a freemium model. The Free plan costs $0 per month and includes the sequencer, inbox, MCP, API, email outbound, and bring-your-own AI and enrichment keys. Growth costs $49 per month and adds agent and CRM lists plus email, X, and LinkedIn outbound; it starts with a free week and requires a card on file. Pro costs $149 per month and adds unlimited seats with a shared pool and priority support. Scale costs $399 per month and adds an onboarding call. Enterprise adds multi-workspace and client organizations, custom Find and enrich capacity, SSO, DPA and security review, and dedicated success.
Armada’s main distinction is breadth around signal-based outbound. Its integrations include LinkedIn, X, OpenAI, Anthropic, Google, DeepSeek, Moonshot, OpenRouter, Apollo, Exa, LeadMagic, Prospeo, Findymail, and Wiza. REST API, webhooks, MCP, and CRM synchronization support programmatic workflows, while the shared inbox and reply detection connect prospecting to follow-up. Choose Armada if your team needs signals, multichannel sequences, and extensibility in one workspace. Consider an alternative if you want a narrower tool with fewer moving parts or prefer not to manage external AI and enrichment keys on the Free plan.
Armada pros and cons
- Where it wins
- Hiring, funding, engagement, and intent signals guide prospecting
- Email, LinkedIn, calling, inbox, and CRM workflows in one platform
- Free plan includes sequencing, API, MCP, and email outbound
- Where it doesn't
- Advanced capabilities require paid plans starting at $49 per month
- Free users bring their own AI and enrichment keys
- Enterprise features use custom pricing and a tailored setup
Armada fact sheet, pricing and score →
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