Apex
Apex: A broad experimentation suite with a free Starter plan and custom-priced paid tiers. Ranked #25 of 52 in A/B Testing Tools by our editors (6.8/10); pricing: Free plan · 30-day trial; best for teams wanting a broad free starter tool.
At a glance
- Editor score6.8 / 10
- PricingFree plan · 30-day trial
- Best forTeams wanting a broad free starter tool
- Free planYes
- Test typesA/B testing, multivariate experiments, server-side testing, mobile-app testing
- Facts checked20 Sep 2026
Where it wins
- Covers A/B, multivariate, server-side, and mobile-app testing
- Combines visual editing, AI Builder, targeting, flags, and gradual rollouts
- Offers REST API, SDKs, webhooks, and broad analytics integrations
Where it doesn't
- Paid Apex and Enterprise plans use custom pricing
- Starter is described both as free forever and as a 30-day trial
- Its broad feature set may exceed the needs of teams seeking simple A/B tests
Our verdict on Apex
Apex is an experimentation platform from Drip for direct-to-consumer and enterprise brands. It supports browser-based A/B testing, multivariate experiments, server-side testing, and mobile-app testing across web, iOS, Android, and API environments. Teams can create variants with a visual editor, AI Builder, or custom code; target audiences; review results in a real-time dashboard; and manage feature flags and gradual rollouts. The product is suited to organizations that want one system spanning marketing experiments, product delivery, and mobile testing.
The plan structure covers a free Apex Starter tier, a paid Apex tier, and Apex Enterprise. Starter includes AI Builder, a real-time dashboard, and community and email support. The Apex plan adds unlimited traffic, unlimited experiments and visitors, a custom code editor, and server-side and mobile-app testing. Enterprise includes every Apex feature plus a dedicated conversion manager, a consumer psychologist and data analyst, and quality assurance on every variant. Paid plans are custom-priced according to traffic, scope, and team requirements. Starter is described as free forever, while the plan FAQ also presents it as a 30-day trial whose tests pause afterward, so teams should clarify the applicable terms before relying on it for ongoing experimentation.
Apex fits teams that need breadth across experimentation, targeting, analytics, releases, and integrations. Its ecosystem includes Shopify, Google Analytics 4, Microsoft Clarity, Hotjar, Slack, Microsoft Teams, Google Chat, Figma, Jira, GitHub, OpenAI Codex, and Claude Code. REST API access, SDKs, and webhooks support technical workflows, while feature flags and gradual rollouts extend the product beyond page-level tests. Teams seeking only straightforward A/B testing may find the wider scope and custom-priced structure unnecessary; teams running web and mobile programs can choose Apex when that breadth aligns with their requirements.
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Apex pricing
Apex fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Not verified |
| Test types | A/B testing, multivariate experiments, server-side testing, mobile-app testing |
| Supported platforms | Web_and_mobile |
| Visual editor | Yes |
| Server-side testing | Yes |
| Mobile SDK | Yes |
| Audience targeting | Yes |
| Feature flags | Yes |
| Free trial | 30 days · no card needed |
| Deployment | Cloud, Mobile |
| Platforms | Web, iOS, Android |
| Compliance & security | GDPR, SSO/SAML, 2FA |
| Support | Email, Community, Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 12 integrations: Shopify, Google Analytics 4, Microsoft Clarity, Hotjar, Slack, Microsoft Teams … See all → |
| Pricing | Free plan · 30-day trial (source) |
| Website | drip-apex.com |
| Facts checked | 20 Sep 2026 |
Apex integrations
Apex lists 12 integrations on its own site.
- Shopify
- Google Analytics 4
- Microsoft Clarity
- Hotjar
- Slack
- Microsoft Teams
- Google Chat
- Figma
- Jira
- GitHub
- OpenAI Codex
- Claude Code
Alternatives to Apex
- Optimizely ExperimentationA broad experimentation suite for mature teams running complex digital tests.9.3
- Adobe TargetA broad experimentation suite for organizations already invested in Adobe.9.2
- Zoho PageSenseA strong free starting point for teams that want visual testing and analytics.9.1
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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