Apex review
A broad experimentation suite with a free Starter plan and custom-priced paid tiers.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Apex is an experimentation platform from Drip for direct-to-consumer and enterprise brands. It supports browser-based A/B testing, multivariate experiments, server-side testing, and mobile-app testing across web, iOS, Android, and API environments. Teams can create variants with a visual editor, AI Builder, or custom code; target audiences; review results in a real-time dashboard; and manage feature flags and gradual rollouts. The product is suited to organizations that want one system spanning marketing experiments, product delivery, and mobile testing.
The plan structure covers a free Apex Starter tier, a paid Apex tier, and Apex Enterprise. Starter includes AI Builder, a real-time dashboard, and community and email support. The Apex plan adds unlimited traffic, unlimited experiments and visitors, a custom code editor, and server-side and mobile-app testing. Enterprise includes every Apex feature plus a dedicated conversion manager, a consumer psychologist and data analyst, and quality assurance on every variant. Paid plans are custom-priced according to traffic, scope, and team requirements. Starter is described as free forever, while the plan FAQ also presents it as a 30-day trial whose tests pause afterward, so teams should clarify the applicable terms before relying on it for ongoing experimentation.
Apex fits teams that need breadth across experimentation, targeting, analytics, releases, and integrations. Its ecosystem includes Shopify, Google Analytics 4, Microsoft Clarity, Hotjar, Slack, Microsoft Teams, Google Chat, Figma, Jira, GitHub, OpenAI Codex, and Claude Code. REST API access, SDKs, and webhooks support technical workflows, while feature flags and gradual rollouts extend the product beyond page-level tests. Teams seeking only straightforward A/B testing may find the wider scope and custom-priced structure unnecessary; teams running web and mobile programs can choose Apex when that breadth aligns with their requirements.
Apex pros and cons
- Where it wins
- Covers A/B, multivariate, server-side, and mobile-app testing
- Combines visual editing, AI Builder, targeting, flags, and gradual rollouts
- Offers REST API, SDKs, webhooks, and broad analytics integrations
- Where it doesn't
- Paid Apex and Enterprise plans use custom pricing
- Starter is described both as free forever and as a 30-day trial
- Its broad feature set may exceed the needs of teams seeking simple A/B tests
Apex fact sheet, pricing and score →
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