Amazon Fresh
Amazon Fresh: A flexible grocery option for Amazon shoppers, with scheduled delivery and select-city pickup. Ranked #19 of 41 in Grocery Delivery Apps by our editors (7.4/10); pricing: Free plan; best for amazon shoppers wanting grocery delivery and pickup.
At a glance
- Editor score7.4 / 10
- PricingFree plan
- Best forAmazon shoppers wanting grocery delivery and pickup
- Free planYes
- Facts checked14 Nov 2026
Where it wins
- Offers two-hour delivery windows and one-hour delivery in some areas
- Free grocery pickup is available in select cities
- Eligible perishable items are covered by a Freshness Guarantee
Where it doesn't
- Service and delivery options are limited to eligible locations
- One-hour delivery is available only in some areas
- Pickup is available only in select cities
Our verdict on Amazon Fresh
Amazon Fresh brings grocery and household essentials ordering to Amazon’s web, iOS, and Android experiences. It is aimed at Amazon shoppers who want delivery or pickup without visiting a supermarket. The service is available only in eligible locations, and customers can check coverage by postal code. Its scheduled windows and different handoff options make it a fit for shoppers who can plan ahead as well as those who need a faster option where available.
Delivery can be scheduled in available two-hour windows, with one-hour delivery offered in some areas. Customers can choose doorstep or attended delivery, while free grocery pickup is available in select cities. Eligible perishable items are covered by a Freshness Guarantee. These options provide useful flexibility, but local availability determines which ones a shopper can actually choose; someone who depends on consistently rapid delivery should compare services operating in their area before deciding.
The optional grocery delivery subscription is for Prime members and covers Amazon Fresh, Whole Foods Market, and participating local grocery retailers. It provides unlimited grocery deliveries on qualifying orders over $25 in most areas; it is not an Amazon Fresh-only membership. Fees and options vary by location, so shoppers should check their postal code and the applicable terms before relying on subscription delivery. Amazon Fresh is a sensible choice for Amazon shoppers who value scheduled delivery, pickup where offered, and access to multiple grocery retailers through the subscription. It is less suitable for people outside eligible areas or those who need a rapid service to be available everywhere.
Your product? Our editors can test Amazon Fresh in depth and publish a review, labelled as paid · from $149/mo →
Amazon Fresh pricing
All 1 Amazon Fresh plans and prices →
Amazon Fresh fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Not verified |
| Store pickup | Yes |
| Same-day delivery | Yes |
| Under-1-hour delivery | Yes |
| Scheduled windows | Yes |
| Service model | Supermarket |
| Retailer or store count | Not verified |
| Deployment | Cloud, Mobile |
| Platforms | Web, iOS, Android |
| Support | Docs |
| Built for | Solo, Small business (editorial estimate) |
| Pricing | Free plan (source) |
| Website | amazon.com |
| Facts checked | 14 Nov 2026 |
Alternatives to Amazon Fresh
- Walmart GroceryFlexible grocery ordering with pickup and delivery options that vary by location.9.2
- ASDA GroceriesA flexible ASDA grocery service with booked slots, collection and partner express delivery.9.1
- OcadoShop groceries for scheduled delivery, or choose Zoom in served areas for faster delivery.9.0
See all Amazon Fresh alternatives →
Used Amazon Fresh? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Amazon Fresh for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
Write a reviewTwo minutes · verified accounts only · read by an editor before it appears
Featured on iTechGuides
Amazon Fresh is listed in our Grocery Delivery Apps directory. Add the badge to your site — it links back to this page.
<a href="https://www.itechguides.com/products/amazon-fresh/"><img src="https://www.itechguides.com/best/badge/amazon-fresh.svg" alt="Featured on iTechGuides" width="230" height="46"></a>
Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update