ABConvert
ABConvert: A focused Shopify testing suite for merchants optimizing prices, checkout, and delivery. Ranked #31 of 52 in A/B Testing Tools by our editors (6.2/10); pricing: 14-day trial; best for ecommerce teams testing prices and checkout.
At a glance
- Editor score6.2 / 10
- Pricing14-day trial
- Best forEcommerce teams testing prices and checkout
- Free planNo
- Paid from$99/mo
- Test typesprice, shipping, URL redirect, template, theme, visual editor, checkout
- Facts checked20 Sep 2026
Where it wins
- Tests prices, shipping, checkout, payments, themes, and delivery settings
- Visual editor supports text, images, and HTML changes
- Targeting, traffic allocation, GA4 integration, and probability-to-win reporting
Where it doesn't
- Built for Shopify stores rather than broader commerce platforms
- Web-only delivery limits testing to browser-based workflows
- No free plan; regular monthly pricing starts at $99
Our verdict on ABConvert
ABConvert is a Shopify-focused A/B testing and conversion-rate-optimization app for ecommerce merchants, brands, and CRO agencies. Its testing scope covers prices, shipping rates, free-shipping thresholds, URL redirects, templates, themes, visual page changes, offers, checkout settings, payment options, and delivery customization. Merchants can also target audiences by country, device, visitor type, traffic source, cookies, or custom JavaScript conditions. It is best suited to Shopify teams whose experiments extend beyond page copy and design into commercial and checkout decisions.
Pricing is structured across four paid monthly plans: Starter at $99 per month, Growth at $199, Scale at $399, and Pro at $599. Each published plan highlights A/B testing for Shopify stores. A 14-day free trial provides an evaluation period, but there is no free plan. The pricing structure makes ABConvert a considered purchase for smaller merchants, while the higher tiers are aimed at teams with a larger testing budget. Buyers should compare the plan levels against their expected testing volume and operational needs before committing.
The product’s strongest distinction is the depth of its ecommerce test coverage. Price and shipping experiments sit alongside theme, checkout, payment, and delivery testing, while the visual editor handles text, images, and HTML changes without limiting experimentation to a single page element. Audience targeting and traffic allocation add control over who sees each variation, and the analytics dashboard reports probability to win and metric breakdowns. Google Analytics 4 integration supports connection with an existing measurement workflow. Choose ABConvert if Shopify experimentation is the priority; teams needing a broader platform ecosystem or non-Shopify support should look elsewhere.
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ABConvert pricing
All 4 ABConvert plans and prices →
ABConvert fact sheet
| Free plan | No |
|---|---|
| Paid from | $99/mo |
| Test types | price, shipping, URL redirect, template, theme, visual editor, checkout |
| Supported platforms | Web |
| Visual editor | Yes |
| Server-side testing | Not verified |
| Mobile SDK | Not verified |
| Audience targeting | Yes |
| Feature flags | Not verified |
| Free trial | 14 days |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | GDPR |
| Support | Email, Live chat, Docs |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 1 integrations: Google Analytics 4 |
| Pricing | 14-day trial (source) |
| Website | abconvert.io |
| Facts checked | 20 Sep 2026 |
ABConvert integrations
ABConvert lists 1 integrations on its own site.
- Google Analytics 4
Alternatives to ABConvert
- Optimizely ExperimentationA broad experimentation suite for mature teams running complex digital tests.9.3
- Adobe TargetA broad experimentation suite for organizations already invested in Adobe.9.2
- Zoho PageSenseA strong free starting point for teams that want visual testing and analytics.9.1
See all ABConvert alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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