ABConvert review
A focused Shopify testing suite for merchants optimizing prices, checkout, and delivery.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
ABConvert is a Shopify-focused A/B testing and conversion-rate-optimization app for ecommerce merchants, brands, and CRO agencies. Its testing scope covers prices, shipping rates, free-shipping thresholds, URL redirects, templates, themes, visual page changes, offers, checkout settings, payment options, and delivery customization. Merchants can also target audiences by country, device, visitor type, traffic source, cookies, or custom JavaScript conditions. It is best suited to Shopify teams whose experiments extend beyond page copy and design into commercial and checkout decisions.
Pricing is structured across four paid monthly plans: Starter at $99 per month, Growth at $199, Scale at $399, and Pro at $599. Each published plan highlights A/B testing for Shopify stores. A 14-day free trial provides an evaluation period, but there is no free plan. The pricing structure makes ABConvert a considered purchase for smaller merchants, while the higher tiers are aimed at teams with a larger testing budget. Buyers should compare the plan levels against their expected testing volume and operational needs before committing.
The product’s strongest distinction is the depth of its ecommerce test coverage. Price and shipping experiments sit alongside theme, checkout, payment, and delivery testing, while the visual editor handles text, images, and HTML changes without limiting experimentation to a single page element. Audience targeting and traffic allocation add control over who sees each variation, and the analytics dashboard reports probability to win and metric breakdowns. Google Analytics 4 integration supports connection with an existing measurement workflow. Choose ABConvert if Shopify experimentation is the priority; teams needing a broader platform ecosystem or non-Shopify support should look elsewhere.
ABConvert pros and cons
- Where it wins
- Tests prices, shipping, checkout, payments, themes, and delivery settings
- Visual editor supports text, images, and HTML changes
- Targeting, traffic allocation, GA4 integration, and probability-to-win reporting
- Where it doesn't
- Built for Shopify stores rather than broader commerce platforms
- Web-only delivery limits testing to browser-based workflows
- No free plan; regular monthly pricing starts at $99
ABConvert fact sheet, pricing and score →
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