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To use Shopify Magic for a product description, open Products in Shopify admin on a desktop computer, open the product, and select the Generate text icon in the description field. Provide verified product details and a specific writing prompt, then check and edit every claim before saving. Shopify says the saved description appears right away on a published product.
Before you generate a description
Collect the facts the copy can safely use: product type and name, features, materials, dimensions, fit, intended use, and variant details. Include a benefit only when you have a reliable basis for it. Shopify’s product-description guidance recommends useful specifications, suggested uses, evidence-backed benefits, and engaging details that help shoppers understand what the item is and why it may suit them.
Decide who the description is for and what that customer needs to know. A defined audience gives the draft a more useful focus than a prompt aimed at everyone. Shopify recommends writing to the ideal customer and making the result easy to scan.
Generate a draft in Shopify admin
- On a desktop computer, sign in to Shopify admin and select Products.
- Open the product you want to edit.
- In the product description field, select the Generate text icon.
- Enter a prompt and generate the suggestion. Shopify recommends including the product title and at least two feature or keyword items; relevant specifications and customer context can make the suggestion more specific.
- Review and edit the generated text in the description field. Format it for shoppers, then select Save.
Shopify’s product-description instructions say generation is not supported on iPhone or Android, so use the desktop admin workflow. Shopify says the generated description is available in all languages it supports and recommends prompting in the language you want the output to use; the cited workflow page does not enumerate those languages.
#1 Best Overall
Write a prompt with enough context
A minimal prompt can meet Shopify’s stated starting point: the product title plus at least two features or keywords. For better control over usefulness and brand fit, add verified specifications, the intended customer and use, brand terminology, and the tone or format you want. Do not ask the generator to invent missing information.
For example, adapt this structure using facts you have verified:
Write a clear, scannable product description for for [target customer]. Use only these verified details: [features, specifications, materials, fit, and use]. Emphasize [supported customer benefit]. Keep [brand terms] and use a [tone] tone. Do not add claims, guarantees, compatibility details, or care instructions that are not in the supplied facts.
The prompt is an editorial template, not wording Shopify requires. If a material, performance benefit, warranty, safety attribute, or care instruction is not established in your product information, provide a reliable basis for it or tell the generator to leave it out.
Check the draft before publishing
Fluent text is not proof of accuracy. Shopify warns that generated descriptions may include benefits you did not provide or facts drawn from content about similar products. Check each specification, benefit, use, guarantee, compatibility statement, and other factual claim against the actual product and any supporting evidence available to your store. Remove unsupported details and revise the wording to match your brand.
Shopify states: “You’re responsible for the accuracy of all of the content that you publish to your store, even when you use automatic text generation to create it.” The merchant remains responsible for the final copy.
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Make the description useful to shoppers
After checking the facts, edit for clarity and scanability. Use a short headline, bullets, and whitespace where they help customers find specifications or understand a supported benefit. Keep language specific to the intended customer, and avoid claims that the product information cannot substantiate. Shopify’s guidance also points to high-quality product images as part of presenting a product effectively.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Assess whether the revised copy is working
Do not assume a generated or rewritten description improves sales or search performance. Shopify suggests monitoring relevant store measures such as conversion rate, cart abandonment, returns, customer-support inquiries, and organic search rankings. You can also use an app from the Shopify App Store to run A/B tests on different descriptions; compare changes consistently, since Shopify’s guidance does not promise a particular result.
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Availability and cost
Shopify describes Magic as an integrated suite of AI features and says its tools and experiences are available free regardless of subscription plan, while access to specific features can vary. Check the current admin interface for feature availability. Shopify’s overview is at Shopify Magic.
For the current task-specific workflow and its device and language details, see Automatically generating product descriptions. Shopify’s guidance on writing engaging product descriptions, product descriptions, and adding and updating products covers audience, formatting, product information, and saved edits.
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Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
