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You can turn off many non-sponsored suggestions on an Echo Show, but Amazon says sponsored ads cannot be disabled completely. Switch off unwanted home-screen categories, turn off interest-based ad personalization if you prefer, and skip or temporarily hide individual sponsored ads.
First, identify what is appearing on the screen
Sponsored ads and home-screen suggestions use different controls. Amazon says sponsored ads are marked “Sponsored.” Other items—such as Amazon Recommendations, Your Frequent Orders, and Explore Local Places—are home-screen content categories you can manage separately.
| What you see | How to recognize it | What you can do |
|---|---|---|
| Sponsored ad | Marked “Sponsored” | Skip it, hide it temporarily, or change interest-based ad personalization. Amazon says you cannot turn off these ads entirely. |
| Home-screen suggestion | Not marked “Sponsored”; may come from a named content category | Switch off its category under Home Content Categories. |
Amazon explains these distinctions in its ad and suggested content guidance and home-screen customization guidance.
Turn off unwanted home-screen suggestions
- Open Settings. Say “Go to Settings,” or open Settings on the Echo Show. With Alexa+, tap Menu, then Settings. With the original Alexa interface, swipe down from the top of the screen and tap Settings.
- Open the category controls. Select Display & Appearance, then Home Content Categories.
- Switch off categories you do not want. For example, turn off Amazon Recommendations, Your Frequent Orders, or Explore Local Places if those are the items you want to remove.
Available categories and labels can vary by device and software. Amazon also says the timing and frequency of home-screen content depends on what you open and engage with on the screen.
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Change ad personalization
This setting affects whether Amazon uses interest-based personalization; it does not remove all sponsored ads. Amazon says non-interest-based Amazon ads may still appear.
- In the Alexa app: Open More > Alexa Privacy > Manage Your Alexa Data, then manage “Receive interest-based ads delivered by Amazon on Alexa.”
- On the Echo Show: Open Settings, select Alexa Privacy or Privacy and Permissions, then Manage Your Alexa Data and manage the same preference.
Amazon’s ad settings guidance describes this preference and notes that menu wording can vary.
Skip or temporarily hide a sponsored ad
- Skip an ad: Swipe from right to left across the screen. Amazon’s guidance says sponsored ads can be skipped this way.
- Hide an ad for 30 days: Select the information control in the bottom-right corner of the ad and choose an available option. Amazon says reporting an ad as offensive or inappropriate hides it for 30 days and starts an investigation.
The 30-day hide is temporary; Amazon does not describe it as a permanent block for that advertiser or ad category.
#1 Best Overall
Sale
Amazon Echo Show 5 (newest model), Smart display, Designed for Alexa+, 2x the bass and clearer sound, Charcoal
- Alexa can show you more - Echo Show 5 includes a 5.5” display so you can see news and weather at a glance, make video calls, view compatible cameras, stream music and shows, and more.
- Small size, bigger sound – Stream your favorite music, shows, podcasts, and more from providers like Amazon Music, Spotify, and Prime Video—now with deeper bass and clearer vocals. Includes a 5.5" display so you can view shows, song titles, and more at a glance.
- Keep your home comfortable – Control compatible smart devices like lights and thermostats, even while you're away.
- See more with the built-in camera – Check in on your family, pets, and more using the built-in camera. Drop in on your home when you're out or view the front door from your Echo Show 5 with compatible video doorbells.
- See your photos on display – When not in use, set the background to a rotating slideshow of your favorite photos. Invite family and friends to share photos to your Echo Show. Prime members also get unlimited cloud photo storage.
Adjust Adaptive Content only if the layout is the problem
Adaptive Content changes the screen layout based on how far you are from the Echo Show. Turning it off can make the display less responsive to distance, but Amazon does not present it as a way to disable ads.
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- Open Settings > Display & Appearance.
- Depending on the device, select Home Screen Layout > Manual View, or turn off Adaptive Content and choose a default Full-Screen or Widget View.
Amazon says Adaptive Content is on by default. It is unsupported when the camera is disabled or shuttered, or when the microphones-and-camera control is pressed. See Amazon’s Adaptive Content instructions for the setting details.
Rank #2
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Amazon Echo Show 15 (newest model), Full HD 15.6" kitchen hub for home organization, with built-in Fire TV, Designed for Alexa+
- MEET ECHO SHOW 15 - A stunning 15.6" Full-HD (1080p) smart display that's perfect for your kitchen and ready to show you more. Use customizable widgets to keep your day on track, watch your favorite shows with Fire TV and powerful vibrant sound, and enjoy natural video calling, with 3.3x zoom and wide field of view.
- FAMILY ORGANIZATION HUB - See your top widgets at a glance, like your family’s calendars and to-do lists, local weather, smart home, and more.
- ALL YOUR FAVORITES, ALL RIGHT HERE - Built-in Fire TV unlocks endless entertainment, so you can enjoy your favorite content from thousands of apps like Prime Video, Netflix, YouTube, Apple TV, and more (subscription may be required). Fire TV remote included. Plus, now you can quickly add a device to play music with Active Media - start playing a song in the kitchen, then add the living room and bedroom on the fly.
- SMART HOME CENTRAL - Control smart devices with your voice or a few taps using the smart home dashboard. Easily turn on all your living room lights at once or check live camera feeds to see what's happening around your home.
- YOUR FAVORITE MEMORIES ON DISPLAY - Brighten your space (and your day) by turning your home screen into a photo slideshow that displays your favorite memories. Auto curate your images and show off your favorite family memories.
What to do if the menu names do not match
Amazon’s English-language US help pages list Echo Show models from the first and second generations through Echo Show 21 (2025 release), including Echo Show 5, 8, 10, 11 (2025 release), and 15. Amazon cautions that menu items can vary on Echo Show 5 models, and paths can also differ with the Alexa interface. Look for equivalent Display & Appearance, Home Content Categories, Alexa Privacy, or Manage Your Alexa Data labels rather than assuming every model has an identical path.
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Best Value
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Amazon Echo Show 8 (newest model), Vibrant HD 8.7" display with spatial audio, Designed for Alexa+, Graphite
- Powerfully smart, beautifully built: The redesigned 8.7" smart display features a vibrant HD touchscreen with 15% more viewing area versus Echo Show 8 (2023 release), built-in smart home hub, AZ3 Pro chip for powerful performance, and Omnisense technology for highly personalized experiences.
- Content sounds incredible: Stream music or watch shows on Prime Video, Netflix, and more. All with room-filling spatial audio, crisper vocals, wider sound stage, and up to 2x bass versus Echo Show 8 (2023 release). With Alexa+, find the name of that song you love and discover new shows based on your preferences.
- Your everyday assistant: See recipes and calendars at a glance, easily find meal inspo and manage your shopping lists. With Alexa+, find recipes based on foods you love, make reservations, order groceries, and more.
- Simple Smart Home control: Pair and control thousands of devices that work with Alexa without needing a separate smart home hub. Easily view your camera feeds. Manage lights, thermostats, and more using the display or your voice. With Omnisense technology, you can activate routines via temperature, presence, or visual ID detection.
- Crystal-clear video calls: Video calls feel natural with a centered, auto-framing camera, 3.3x zoom, and noise reduction technology. Use live view to check in on your family, pets, and more while you're away.
Rank #4
Sale
Amazon Echo Show 5 (newest model), Smart display, Designed for Alexa+, 2x the bass and clearer sound, Glacier White
- Alexa can show you more - Echo Show 5 includes a 5.5” display so you can see news and weather at a glance, make video calls, view compatible cameras, stream music and shows, and more.
- Small size, bigger sound – Stream your favorite music, shows, podcasts, and more from providers like Amazon Music, Spotify, and Prime Video—now with deeper bass and clearer vocals. Includes a 5.5" display so you can view shows, song titles, and more at a glance.
- Keep your home comfortable – Control compatible smart devices like lights and thermostats, even while you're away.
- See more with the built-in camera – Check in on your family, pets, and more using the built-in camera. Drop in on your home when you're out or view the front door from your Echo Show 5 with compatible video doorbells.
- See your photos on display – When not in use, set the background to a rotating slideshow of your favorite photos. Invite family and friends to share photos to your Echo Show. Prime members also get unlimited cloud photo storage.
Rank #3
Sale
Amazon Echo Show 11 (newest model), Vibrant Full-HD 11" display with more viewing area and spatial audio, Designed for Alexa+, Graphite
- New size, more viewing area: The 11“ smart display features a vibrant Full-HD touchscreen with 60% more viewing area versus Echo Show 8 (2025 release), built-in smart home hub, AZ3 Pro chip for powerful performance, and Omnisense technology for highly personalized experiences.
- Content looks and sounds incredible: Watch shows on Prime Video, Netflix, and more on the vibrant Full-HD 11" screen and enjoy room-filling spatial audio, crisper vocals, wider sound stage, and up to 2x bass versus Echo Show 8 (2023 release). With Alexa+, find the name of that song you love and discover new shows based on your preferences.
- Your everyday assistant: The 11" display makes it easy to see recipes and calendars at a glance, find meal inspo, and manage your shopping lists. With Alexa+, find recipes based on foods you love, make reservations, order groceries, and more.
- Simple Smart Home control: Pair and control thousands of devices that work with Alexa without needing a separate smart home hub. Easily view your camera feeds. Manage lights, thermostats, and more using the display or your voice. With Omnisense technology, you can activate routines via temperature, presence, or visual ID detection.
- Crystal-clear video calls: Video calls feel natural on the vibrant 11" screen with a centered, auto-framing camera, 3.3x zoom, and noise reduction technology. Use live view to check in on your family, pets, and more while you're away.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
