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For a hero image that fills a responsive frame, use object-fit: cover and tune object-position so the subject remains visible as the frame changes shape. If the mobile layout needs a different composition—not just a different crop—serve a dedicated mobile image with <picture>. Use srcset and sizes to offer resolution choices; they do not create a new composition.
Choose between repositioning one image and art-directed sources
Start by asking whether the same composition works in both layouts. A wide hero and a narrow, tall hero show different portions of an image when they use cover. If the subject and necessary context survive that crop, one source with responsive positioning is usually enough. If mobile needs a substantially different framing, zoom, or placement of elements, prepare a separate mobile composition.
| Approach | Use it when | Trade-off |
|---|---|---|
One image with object-position |
The subject remains legible in desktop and mobile crops. | Simple to manage, but an extreme crop can remove important content. |
srcset and sizes |
The composition stays the same and only the resolution needs to vary. | Helps the browser choose an appropriate resolution; it does not change the crop. |
<picture> with separate sources |
Mobile needs a different crop or composition. | Provides art direction, but requires additional image variants to prepare and maintain. |
These approaches can be combined: use <picture> to select the composition, then provide resolution candidates for each source. See MDN’s responsive images guide and Shopify’s art-directed hero example.
Set the hero frame and focal position
object-fit: cover fills the image box while preserving the source’s aspect ratio, cropping overflow as needed. By contrast, contain shows the whole image and may leave unused space inside the box. The default alignment for object-position is 50% 50%; changing its horizontal and vertical values shifts which part of the image is emphasized within the frame. The CSS Images Module Level 3 defines the property’s role as aligning the replaced element inside its box.
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Set the frame’s aspect ratio to match the design at wide and narrow sizes, then adjust the focal position while viewing the crop. The percentages below are illustrative only; they are not universal settings or tested recommendations.
.hero {
aspect-ratio: 16 / 7;
overflow: hidden;
}
.hero img {
display: block;
width: 100%;
height: 100%;
object-fit: cover;
object-position: 64% 42%;
}
@media (max-width: 48rem) {
.hero {
aspect-ratio: 4 / 5;
}
.hero img {
object-position: 54% 38%;
}
}Choose values for the actual image and layout, not by copying the example. Check whether the subject stays visible and whether the crop removes context the reader needs. A focal point is not a guarantee that every viewport will preserve every part of the image.
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Check the crop in the real layout
- Define the frame: Set the hero’s dimensions or aspect ratio for wide and narrow layouts.
- Fill the frame: Apply
object-fit: coverif the design calls for edge-to-edge imagery. - Tune alignment: Adjust the horizontal and vertical
object-positionvalues, watching which edges disappear as well as where the focal subject lands. - Preview representative viewport sizes: Inspect the rendered hero in its actual container, not just the image asset. If mobile requires an extreme crop or loses important context, create a separate composition.
Use art direction when mobile needs another composition
The <picture> element lets the browser select a source based on conditions such as viewport width. Put the more specific mobile source before the desktop source, and retain an <img> fallback. This example uses placeholder filenames and a sample breakpoint; choose the switch point based on the layout and where the current composition stops working.
<picture>
<source
media="(max-width: 749px)"
srcset="hero-mobile-600.jpg 600w, hero-mobile-1000.jpg 1000w"
sizes="100vw">
<source
media="(min-width: 750px)"
srcset="hero-desktop-1200.jpg 1200w, hero-desktop-2000.jpg 2000w"
sizes="100vw">
<img src="hero-desktop-1200.jpg"
width="2000" height="875"
alt="Describe the meaningful image content">
</picture>For a practical pattern and notes on the fallback, see Shopify’s guide to art-directed hero images. The filenames, widths, breakpoint, and sample alt text above are examples, not required values.
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Provide resolution candidates without confusing them with layout
Use srcset to offer candidate image resolutions and sizes to describe the expected rendered slot width, helping the browser select a candidate. CSS still controls the image’s displayed size; sizes is a hint for candidate selection, not a layout rule. For separate desktop and mobile compositions, include appropriate resolution candidates for each source. Read web.dev’s responsive images guide and MDN’s explanation of responsive images for the distinction between resolution switching and art direction.
Account for CMS focal controls and hero loading
A CMS may expose a focal-point control that generates or positions crops, but its behavior depends on that platform. For example, TYPO3’s Focal Point Editor documentation describes focal positioning for both object-position and CSS backgrounds, along with mobile crop variants. It also notes that focal positioning can fine-tune placement after an image has already been cropped. Kirby’s responsive images documentation discusses focus points and distinguishes resolution switching from art direction. Do not assume another CMS has the same controls or workflow.
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- When image dimensions are known, include
widthandheightso the browser can reserve aspect-ratio space before the image loads. - Do not lazy-load a prominent above-the-fold hero. Use eager loading and high fetch priority only when the image is genuinely important to the page’s initial display.
- Keep alt text tied to meaningful image content. Positioning or cropping alone does not determine whether an image should have descriptive alt text or be treated as decorative.
See web.dev’s responsive image guidance for image sizing and loading considerations.
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