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Compare these stocks by how they earn gross profit and convert it to cash—not by revenue or vehicle volume alone. Used-car specialists such as Carvana and CarMax overlap with diversified dealer groups such as AutoNation and Lithia Motors: all sell used vehicles, while business mix, financing, wholesale activity, service operations, costs and leverage differ. The examples below use fiscal 2025 company reporting; they are an operating comparison, not a current valuation ranking.

Start with the business each company actually runs

Labels can obscure more than they explain. A used-car-focused retailer may also earn from wholesale sales, loan receivables and finance or ancillary products. A franchise dealer group may sell substantial numbers of used cars alongside new vehicles, and may operate service departments, collision centers, auctions or finance businesses. Compare reported segments and revenue streams rather than assuming “used-car retailer” and “traditional dealer” are opposites.

  • Carvana: Its 2025 Form 10-K describes retail unit sales as important because sales also support financing, complementary products and trade-ins. It reported $14.5 billion in retail vehicle sales, $4.1 billion in wholesale sales and revenues, and $1.7 billion in other sales and revenues, primarily gains on sales of originated finance receivables and commissions on complementary products. Carvana’s 2025 Form 10-K.
  • CarMax: The company describes retail, wholesale and auto financing businesses, with online and in-store transactions across more than 255 locations in its investor-relations overview accessed in 2026. For current unit, loan-portfolio, margin and earnings comparisons, use its latest filing rather than the overview alone. CarMax company overview.
  • AutoNation: Its 2025 Form 10-K describes new and used vehicle sales, customer financing, parts and maintenance, plus collision centers, AutoNation USA used-vehicle stores, auctions, parts distribution, mobile repair and an auto finance company. AutoNation’s 2025 Form 10-K.
  • Lithia Motors: The company operates in the United States, United Kingdom and Canada across new and used vehicles, finance and insurance (F&I), and repair and maintenance aftersales. It reports Vehicle Operations and Financing Operations segments. Lithia Motors’ 2025 Form 10-K.

Compare demand and unit growth with consistent definitions

Retail units can show whether a company is moving more vehicles, but check how the company defines a unit and what drove the change. Acquisitions, marketplace partner vehicles, comparable-store sales and returns can affect comparability. Carvana defines retail units sold as vehicles sold to customers in a period, including retail marketplace partner vehicles, net of returns under its seven-day return policy.

Carvana reported 596,641 retail units sold in fiscal 2025, compared with 416,348 in 2024. That is useful evidence of its own reported scale and growth, not proof that its earnings grew at the same rate or that the figure is directly comparable with every peer’s unit count. Check peer filings for the measurement period, treatment of partner sales and returns, and same-store or acquisition effects.

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Separate vehicle gross profit from total gross profit per unit

Gross profit per unit (GPU) is only comparable when the underlying revenue streams match. Carvana reported $3,315 of retail vehicle gross profit per unit and $7,026 of total gross profit per unit in 2025. The total measure includes profit from streams beyond retail vehicle sales, including wholesale and other revenue. Comparing a peer’s vehicle-only GPU with Carvana’s total GPU would therefore exaggerate the difference in vehicle economics.

Carvana measure Fiscal 2025 Fiscal 2024 What it represents
Retail vehicle gross profit per unit $3,315 $3,312 Vehicle retail gross profit per unit, as separately reported by Carvana
Total gross profit per unit $7,026 $6,908 Total gross profit per retail unit; includes multiple revenue streams

Both measures are company-reported for the fiscal years ended December 31. When comparing companies, record each issuer’s definition and whether it includes wholesale, financing, commissions or other products. Carvana reports these figures in its 2025 Form 10-K.

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Look at profit mix, not just revenue mix

Revenue dollars are not a proxy for earnings contribution. In 2025, AutoNation said new-vehicle sales represented 49% of total revenue but 13% of total gross profit. The gap shows why investors should compare gross profit by segment and then consider operating expenses, rather than treating the largest sales category as the largest profit engine. These are company-reported shares for fiscal 2025. AutoNation’s 2025 Form 10-K.

Lithia reported $37.635 billion in total revenue for 2025, consisting of $18.703 billion from new vehicles, $13.372 billion from used vehicles, $1.474 billion from F&I and $4.087 billion from aftersales. These revenue categories describe mix, not the relative profitability of each segment. Read segment gross profit or operating income and the costs assigned to those activities before drawing conclusions. Lithia Motors’ 2025 Form 10-K.

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Trace financing, wholesale and after-sales earnings

Financing and F&I

Identify whether the company earns through loan originations and sales, retains finance receivables, or sells finance and insurance products at the point of sale. Loan-sale gains and income from loans held on balance sheet have different timing and risk. Review cash flows, loan performance, funding costs and credit exposure alongside reported profit; do not assume a large financing contribution is equally durable across credit or funding conditions.

Wholesale and inventory

Trade-ins and vehicles acquired directly can be resold at retail or routed to wholesale channels. Compare inventory levels, days supply, aging and markdowns, as well as how inventory is acquired. Changes in vehicle prices can affect acquisition costs and resale values at different times, so current margins may reflect earlier market conditions.

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Aftersales and fixed operations

Parts, maintenance, repair and collision work are earnings streams distinct from vehicle sales. A dealer group with substantial service activity may have a different mix of recurring customer work than a more vehicle-centered retailer. Compare reported segment definitions and contribution rather than assuming service is measured or grouped the same way across issuers.

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Test how efficiently each model turns gross profit into operating income and cash

After comparing segment gross profit, examine selling, general and administrative (SG&A) costs, reconditioning, logistics, technology and fulfillment expenses. Centralized delivery networks and physical dealer footprints have different cost structures and operating leverage; a growth rate in units does not reveal whether incremental profit covers these costs.

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Review operating income and cash flow as well as adjusted or non-GAAP measures, identifying adjustments and using the same basis across peers. Include interest expense, debt, leases, liquidity, debt maturities and share dilution when assessing what remains for shareholders. Inventory investment and finance receivables can also make cash generation differ from reported earnings.

Lithia said same-store new- and used-vehicle retail gross profit fell as gross profit per unit normalized toward pre-pandemic levels. It also cited higher SG&A as a share of gross profit and a higher effective tax rate as contributors to lower net income, partially offset by lower interest expense. This is management’s explanation in its 2025 filing, not an independent test of causation. Lithia Motors’ 2025 Form 10-K.

Compare valuation only with a common date and method

Operating comparisons do not establish which stock is cheaper. For a valuation comparison, use market prices and share counts from one date, and calculate enterprise value consistently, including debt and leases under a stated approach. Enterprise value to EBITDA can help compare capital structures, but EBITDA definitions and adjustments still need to match. Price-to-earnings is meaningful only when earnings are positive and sufficiently comparable. Free-cash-flow yield requires a consistent period and treatment of leases and one-time items.

Refresh the latest quarterly and annual results, market prices, diluted shares, debt, cash and lease figures before making a time-sensitive comparison. Fiscal 2025 reporting provides an operating-model baseline, not synchronized October 2026 stock valuations, a valuation winner or a forecast of returns.

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A practical comparison checklist

  1. Align the period: Use the latest available filings and the same fiscal period where possible; flag different fiscal year-ends or partial periods.
  2. Map the business: Separate retail vehicles, wholesale, financing and F&I, and aftersales using each company’s actual segment disclosures.
  3. Check volume definitions: Record unit counts, comparable-store trends, acquisitions, marketplace partner sales and returns.
  4. Normalize unit economics: Compare vehicle-only GPU with vehicle-only GPU, and total GPU only when the included streams align.
  5. Follow profits and costs: Examine segment gross profit, SG&A, reconditioning, logistics, interest expense, operating income and cash flow.
  6. Assess balance-sheet exposure: Review inventory, finance receivables, credit performance, debt, leases, liquidity and maturities.
  7. Date the valuation: Use one market-data date and consistent share counts, enterprise-value treatment and earnings or cash-flow definitions.

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.