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To see what Google AI Mode shows about your brand, run a consistent set of real customer questions in AI Mode and record the full visible answers, date, market or language, and source links. Use Search Console’s Search generative AI performance report to track site-level impressions over time; it does not provide a complete ledger of brand mentions, answer text, or sentiment.

Check the answers customers could actually see

Search Console metrics cannot replace reviewing AI Mode’s visible response. For each prompt, note whether your brand is named, whether your own site is linked, what the answer says about you, and which other sources appear. Treat this as a repeatable manual audit, not a Google-defined metric.

Build a useful prompt set

  • Brand-name questions, such as questions about your company or its reputation.
  • Category questions and comparisons customers might ask before choosing a provider.
  • Questions about particular products or services you offer.
  • Questions for which your site would be a plausible source, even when the brand is not named.

Keep branded and non-branded prompts separate. Use wording based on genuine customer questions rather than changing prompts from one check to the next.

Run and record each check

  1. Open Google Search and enter one prompt in AI Mode.
  2. Record the exact prompt, date, market or language, and device conditions. Keep these conditions consistent between checks where possible.
  3. Save the complete visible response and its visible source links. A screenshot can preserve the page as it appeared during that check.
  4. Log these observations separately: brand named, brand’s own site linked, another site describing the brand, claim accuracy, and visible competitors or other sources.

A mention and a link are different observations: AI Mode may name a brand without linking its site, or show a source link without making the brand central to the response.

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Track site exposure in Search Console

Google’s Search generative AI performance report covers Search AI features including AI Mode and provides impression reporting with page and country dimensions. Use it to follow reported site exposure and trends, not to infer the exact answer to an individual prompt. Google says standard Search performance-report limits apply and the newest data may be preliminary. See Google Search Console Help: Generative AI performance report (Search).

Keep the date range and available dimensions with your notes. Report impressions are not a transcript, a complete brand-mention count, or proof that a specific prompt caused an appearance. Keep report data distinct from your manual observations.

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Check whether your site is eligible for AI features

In Search Console, open Settings > Search generative AI to view or manage a property’s inclusion choice. Google says the control covers AI Mode, AI Overviews, and generative AI features in Discover. Check whether the property inherits a parent setting; Google says a change generally takes a few days to apply. This setting controls whether a site’s content can be included in or help ground Search generative AI features. It is not a command to mention your brand or change an answer. Details are in Google Search Console Help: Search generative AI control.

Compare checks without treating one answer as permanent

Google says AI Mode may use “query fan-out”—issuing multiple related searches across subtopics and data sources—to develop a response. Google also says it continues to test and improve how links appear in AI answers. The answer and visible sources can therefore vary; one check is a dated snapshot, not a lasting ranking or guarantee. See Google Search Central: AI Features and Your Website and Google: How AI Mode and AI Overviews help you explore the web.

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For a useful comparison, review the same prompt and conditions across dates, and compare mention versus own-site link, accuracy and framing, visible pages or outside sources, and changes in competitors shown. Do not combine those manual notes with Search Console impressions as though they measured the same thing.

What Google’s tools can and cannot tell you

Method Useful for Does not establish
Search Console performance report Reported site impressions in Search generative AI features, including AI Mode, with available page and country dimensions. A full answer transcript, complete brand-mention count, sentiment, or which particular prompt caused an appearance. Standard report limits apply, and newest data may be preliminary. Google Search Console Help.
Search Console inclusion control Viewing or managing whether a property’s content can be included in or help ground covered Search generative AI features. A guarantee that Google will mention a brand, link a page, or edit an AI answer. Google Search Console Help.
Manual AI Mode review Capturing the visible wording and source links for the specific prompts sampled. A complete or permanent view of all answers; repeat checks to understand variation.

Improve the underlying site without expecting a guaranteed citation

Google’s guidance points site owners to fundamental Search practices and helpful, reliable content. Those practices can support discoverability, but the cited guidance does not promise that any specific tactic guarantees a brand mention or link. See Google’s AI features guidance and Google’s guide to optimizing for generative AI features on Google Search.

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Save a screenshot of the manual check

A screenshot can preserve the visible response and links for your dated audit record. To capture the page yourself, open AI Mode, run the prompt, wait until the response and source links you need are visible, and use your browser’s screenshot or print-to-PDF function. Keep the prompt and market details alongside the saved capture so you can compare like with like later.

Or skip the browser setup

ScreenshotNeo can return a screenshot from one GET request. For example, capture a page containing a saved AI Mode check by replacing the URL below with the page URL you want to record. See the ScreenshotNeo API documentation for parameters and response details.

Free tools Windows power users keep installed

One-click scans. No signup required.

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