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To show product names and prices in a YouTube Live promo loop, put them in the video or graphic sequence that your encoder sends to YouTube. For clickable product discovery, eligible creators can also tag products and pin them using YouTube Shopping. These are separate approaches: text in your loop does not automatically sync with a product catalog or changing prices.
Choose how viewers should see the products
| Option | What viewers see | Best fit | What to account for |
|---|---|---|---|
| Custom loop or encoder graphics | Names and prices arranged in your stream’s visual output | A specific branded layout, item order, or presentation | You prepare and check the graphics; encoder controls vary. YouTube’s encoder guidance does not describe automatic synchronization with product listings or price changes. YouTube’s encoder guide explains that encoder streams can use overlays and graphics. |
| YouTube Shopping tags and pins | Native product discovery controls associated with the live stream | Viewers who should be able to browse tagged products on YouTube | Eligibility, retailer and product availability, relevance requirements, and viewer location can affect availability. See YouTube’s live product-tagging instructions and its shopping availability information. |
Use a custom loop when control of the visual presentation is the priority. Consider Shopping tags when clickable product discovery matters and your channel and products qualify. You can use both, but treat their setup and accuracy checks separately.
Make a custom promo loop with names and prices
1. Verify the product details
List the products in the order they should appear. Check each name, price, currency, and offer term against the seller’s current listing before creating or updating the graphics. Text embedded in a video is a manual presentation, not live catalog data; update it whenever the underlying details change.
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2. Design the loop for the stream frame
Create a looping video or graphic sequence with the names and prices clearly legible in the intended stream layout. Keep text within the visible frame and leave each item on screen long enough to read. Check the result at the size viewers are likely to see on a phone as well as on a larger screen.
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3. Add the sequence in your encoder
Use an encoder that supports graphics or overlays. Add the prepared sequence as a media or graphics source, or build the graphics in the encoder if it offers that workflow. YouTube confirms that encoder-based streams can use overlays and graphics, but the exact controls depend on the encoder. Consult its current documentation for how to add and position sources. YouTube’s encoder setup guide covers the YouTube side of this workflow.
4. Preview and test the complete output
Set up the stream ahead of time and inspect the outgoing picture in YouTube Live Control Room. Check the complete loop, audio and video, and stream health. Open the event from its channel or watch page and check a mobile view so you can catch cropping, small text, or playback issues before the scheduled start. YouTube offers live streaming tips and encoder settings, bitrate, and resolution guidance for stream setup.
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Use YouTube Shopping for native product discovery
Eligible creators can tag their own products or products from other brands in live streams. For third-party products, YouTube says the channel must meet Shopping requirements, the products must be prominently featured and meaningfully related to the stream, and a selected retailer must carry them. Product and shopping availability can also vary by viewer location.
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Use YouTube Studio’s Shopping tab to tag relevant eligible products. You can pin or unpin a featured item in Live Control Room; YouTube also documents a desktop-only feature that rotates multiple pinned products every 60 seconds. Changes made during a live stream may not immediately appear to viewers already watching. You can tag products after the stream so they appear during replay. Check YouTube’s live tagging instructions for current controls and eligibility details.
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Shopping surfaces can include prices, product shelves, a Shopping button, or links to an external retailer, depending on the product and viewer’s location. They are not a substitute for checking the prices shown in your custom loop. See YouTube’s guide to buying products on YouTube for how viewers may encounter products.
Pre-stream checklist
- Confirm names, prices, currencies, and offer terms against the current seller listings before rendering or updating the loop.
- Preview the full outgoing composition in Live Control Room, including where the loop repeats.
- Check legibility and framing on mobile and desktop views.
- Test audio, video, and stream health before the event.
- Open the event from channel or watch pages and a mobile device.
- If using Shopping tags, confirm eligibility, product and retailer availability, relevance to the stream, pin order, and potential regional limitations.
Troubleshooting
The names or prices are difficult to read
Review the actual outgoing preview rather than only the source file. Increase text size or contrast, simplify the layout, and keep each product visible longer. Check the mobile view as well as desktop.
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The price in the loop no longer matches the listing
Because the graphic is manually prepared, it will not update when a seller changes a listing. Verify the price and offer terms again, then replace or revise the loop before streaming.
The graphic does not appear in the stream
Check that the sequence is present and enabled as a media or graphics source in the encoder, and inspect the encoder’s own preview before checking Live Control Room. Source names and controls differ across encoders, so follow the current instructions for the encoder you chose.
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A tagged product is unavailable or not visible to a viewer
Check channel Shopping eligibility, the product and selected retailer’s availability, and whether the product meets YouTube’s relevance requirements. Viewer location can affect which shopping surfaces or products appear, and changes during a live stream may not immediately reach existing viewers.
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Quick Recap
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
