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No reliable report currently verifies that a We Are Mass Effect fundraiser reached a stated target in 20 minutes. What is documented is the fan community’s rapidly expanding #SaveMassEffect campaign: a Times Square billboard on October 26, 2026, a petition whose reported snapshots rose from 224,731 to more than 245,000 signatures, and plans for further advertising funded by supporters.
What fundraiser did We Are Mass Effect run?
Available coverage does not identify a confirmed fundraiser amount, target, launch time or 20-minute finish. Reports instead describe community fundraising connected to advertising for #SaveMassEffect. GameFragger said the group planned a GoFundMe to help pay for additional mobile billboards, but the coverage does not establish that this campaign hit a target in 20 minutes.
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We Are Mass Effect was founded by Ariel Pena Aguilar in summer 2025 as a tribute community. Aguilar organized the Times Square billboard with Mer and content creator Kala Elizabeth. The campaign followed Electronic Arts’ closure of BioWare and cancellation of the next project, Mass Effect: Universe.
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The confirmed billboard appeared at 1560 Broadway, above the Pelé store in Duffy Square, New York City. It ran for 15 seconds every hour at :35 throughout October 26, 2026. GameFragger reported that a Monday slot in October cost about $250, a figure describing that advertising placement rather than a verified fundraiser goal.
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Aguilar told GameFragger, “At first, I thought it might be a bit of a crazy idea. We all agreed it was worth doing, and we started organizing everything. And we have more plans! The billboard is just the first step.” Kala Elizabeth also acknowledged a wording error in the display: “It’s still somewhat fitting of the intent, but we mean keelah se’lai. Oops,” referring to the intended Mass Effect phrase.
How many signatures did the petition get?
Reports published on different dates show fast growth, but they are time-stamped snapshots rather than one final total.
| Reported total | Publication timing | What it means |
|---|---|---|
| 224,731 signatures | Dot Esports, October 26, 2026 | Earlier documented snapshot |
| More than 230,000 signatures | Nerdist, October 26, 2026 | Later snapshot on the same date |
| More than 245,000 signatures | KhanList, October 27, 2026 | Subsequent reported snapshot |
The petition asks EA to commit to continued development with proper funding, adequate staffing and sufficient time. It also asks the company to consider licensing the Mass Effect intellectual property to another studio that could continue the series. Nerdist noted that signing the petition guarantees no response or business decision from EA.
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What would donations pay for?
Published accounts describe planned or ongoing community spending on campaign advertising, not a verified prize, product or charitable grant. GameFragger reported plans for a GoFundMe supporting more mobile billboards. KhanList reported organizer Mer Mora’s proposed schedule:
- An advertising truck near EA’s headquarters in Redwood City.
- An advertising truck in Edmonton.
- A mobile billboard for N7 Day.
- A Los Angeles billboard timed for The Game Awards.
Mora said these initiatives would carry messages supporting #SaveMassEffect. The reports do not establish each project’s final cost, launch date, fundraising target or completion status, so those details should not be inferred from the petition totals or the Times Square booking.
How can fans support the campaign?
There are two distinct forms of support, with different visible results and no guarantee of an EA response.
| Action | Use of funds | Observable result |
|---|---|---|
| Sign the petition | No payment is described; the action records public support for development or licensing | Signature totals reported in successive snapshots |
| Donate through an organizer’s campaign | Planned advertising and related campaign activity, according to published reports | Billboard exposure or additional ads if organizers secure and run them |
Before donating, readers should verify that the page is an official organizer link, check its stated purpose and read how refunds or unused funds are handled. A petition signature and a donation are separate actions; neither guarantees that EA will restart a project, license the property or announce a new game.
Why is the “20 minutes” claim still unresolved?
The available reports document the campaign’s advertising and petition momentum but do not provide a primary fundraiser page, dated organizer post or interview showing a target reached in 20 minutes. They also do not establish the alleged target amount. That means the headline claim should be treated as unverified rather than as a confirmed record.
The strongest confirmed development is the campaign’s rapid public visibility: the petition passed 224,000 signatures in one reported October 26 snapshot, exceeded 230,000 later that day, and was reported above 245,000 on October 27. Those figures demonstrate momentum, but they cannot substitute for evidence of a fundraiser’s target, amount or completion time.
Frequently Asked Questions
Is there an official amount for the We Are Mass Effect fundraiser?
No amount is established in the available coverage. Reports mention a planned GoFundMe for further advertising but do not verify its target, total raised or whether a 20-minute milestone occurred.
When did the Times Square advertisement run?
The billboard ran on October 26, 2026, showing for 15 seconds every hour at 35 minutes past the hour. It was located at 1560 Broadway above the Pelé store in Duffy Square.
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It asks EA to continue Mass Effect development with adequate funding, staffing and time, or to license the intellectual property to another studio. The request is advocacy, not a contractual commitment by EA.
Are the petition totals a single final count?
No. The figures come from reports published at different times on October 26 and 27, 2026, so they should be read as sequential snapshots rather than a final verified total.
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