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Head-to-head · Marketo LaunchPoint Apps

Zoom Webinars vs Webex App

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Zoom Webinars #3 in Marketo LaunchPoint Apps 9.1/10 Paid ✓ 0 of 4 features Visit Zoom Webinars
Webex App #6 in Marketo LaunchPoint Apps 7.8/10 Free plan Free plan✓ 0 of 4 features Visit Webex

Zoom Webinars leads on 0 checks, Webex App on 1, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreZoom Webinars · 9.1/10
  • Free planonly Webex App

Zoom Webinars scores higher on our rubric for marketo launchpoint apps: 9.1 against 7.8 out of 10; our editors rank them #3 and #6.

Webex App offers free plan; Zoom Webinars doesn't.

Zoom Webinars is the better fit for teams already using Zoom for webinar events. Webex App is the better fit for teams prioritizing meetings over dedicated webinars.

  • Zoom Webinars fits best

    Teams already using Zoom for webinar events

  • Webex App fits best

    Teams prioritizing meetings over dedicated webinars

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Side by side

Feature Zoom Webinars 9.1/10 Visit ↗ Webex App 7.8/10 Visit ↗
At a glance
Editor score 9.1 7.8
Ranking #3 in Marketo LaunchPoint Apps #6 in Marketo LaunchPoint Apps
Best for Teams already using Zoom for webinar events Teams prioritizing meetings over dedicated webinars
Pricing model Paid Free plan + paid
Starting price — —
Free plan — ✓ (best)
Free trial — —
Deployment Cloud, Desktop, Mobile Cloud, Desktop, Mobile
Platforms Web, Windows, macOS, Linux, iOS, Android Web, Windows, macOS, iOS, Android
Support Phone, Docs Community, Docs
Compliance SOC 2, ISO 27001, GDPR, SSO/SAML, 2FA ISO 27001, GDPR, HIPAA
Integrations 10 integrations 100+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Zoom Webinars 0/4 · Webex App 0/4
Bidirectional sync Not checked yet Not checked yet
Custom field mapping Not checked yet Not checked yet
Lead activity sync Not checked yet Not checked yet
API access Not checked yet Not checked yet
Specs
Deployment model Not checked yet Not checked yet
Marketo object coverage Not checked yet Not checked yet
Our review
Pros
  • Supports live, Simulive, and on-demand webinar formats.
  • Includes registration pages, polls, Q&A, chat, and performance reports.
  • Integrates with Marketo and other CRM and marketing tools.
  • Free plan includes meetings for up to 100 attendees
  • Meet adds long meetings, cloud recording, polling, and Q&A
  • Available on web, desktop, and mobile platforms
Cons
  • The starting price is $79 per user per month.
  • The shown attendee limit is 500, with higher-capacity options available.
  • Webinars Plus and Events add features that may be unnecessary for simple broadcasts.
  • Listed capabilities do not establish dedicated webinar features
  • Marketo integration is not among the named integrations
  • Paid plan prices are not specified here
Our verdict

Zoom Webinars supports businesses, educators, marketers, and organizations running presentations, training, product demonstrations, and town halls. It combines live hosting with Simulive prerecorded presentations and on-demand publishing,…

Read the review →

Webex App brings video meetings, team messaging, calling, file sharing, whiteboarding, and meeting content into one collaboration application. Its feature mix fits teams that want meetings and everyday collaboration across web, Windows,…

Read the review →
  1. Zoom WebinarsMarketo LaunchPoint Apps 9.1Paid
  2. Webex AppMarketo LaunchPoint Apps 7.8Free plan

Strengths and trade-offs

  • Zoom Webinars — where it wins

    • Supports live, Simulive, and on-demand webinar formats.
    • Includes registration pages, polls, Q&A, chat, and performance reports.
    • Integrates with Marketo and other CRM and marketing tools.

    Where it doesn't

    • The starting price is $79 per user per month.
    • The shown attendee limit is 500, with higher-capacity options available.
    • Webinars Plus and Events add features that may be unnecessary for simple broadcasts.

  • Webex App — where it wins

    • Free plan includes meetings for up to 100 attendees
    • Meet adds long meetings, cloud recording, polling, and Q&A
    • Available on web, desktop, and mobile platforms

    Where it doesn't

    • Listed capabilities do not establish dedicated webinar features
    • Marketo integration is not among the named integrations
    • Paid plan prices are not specified here

More comparisons

All marketo LaunchPoint apps comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update