GoTo Webinar vs Zoom Webinars

GoTo Webinar9.2Visit Zoom Webinars9.1Visit

Higher score GoTo Webinar #2 in Marketo LaunchPoint Apps 9.2/10 30-day trial Free trial✓ 0 of 4 features Visit GoTo Webinar

vs

Zoom Webinars #3 in Marketo LaunchPoint Apps 9.1/10 Paid ✓ 0 of 4 features Visit Zoom Webinars

• GoTo Webinar fits best

  Organizations running webinars across devices

• Zoom Webinars fits best

  Teams already using Zoom for webinar events

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Side by side

Feature	GoTo Webinar 9.2/10 Visit ↗	Zoom Webinars 9.1/10 Visit ↗
At a glance
Editor score	9.2	9.1
Ranking	#2 in Marketo LaunchPoint Apps	#3 in Marketo LaunchPoint Apps
Best for	Organizations running webinars across devices	Teams already using Zoom for webinar events
Pricing model	Paid	Paid
Starting price	—	—
Free plan	—	—
Free trial	30 days	—
Deployment	Cloud, Desktop, Mobile	Cloud, Desktop, Mobile
Platforms	Web, Windows, macOS, iOS, Android	Web, Windows, macOS, Linux, iOS, Android
Support	Docs, Community · 24/7	Phone, Docs
Compliance	SOC 2, GDPR, PCI DSS	SOC 2, ISO 27001, GDPR, SSO/SAML, 2FA
Integrations	12 integrations	10 integrations
Built for	Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features GoTo Webinar 0/4 · Zoom Webinars 0/4
Bidirectional sync	Not checked yet	Not checked yet
Custom field mapping	Not checked yet	Not checked yet
Lead activity sync	Not checked yet	Not checked yet
API access	Not checked yet	Not checked yet
Specs
Deployment model	Not checked yet	Not checked yet
Marketo object coverage	Not checked yet	Not checked yet
Our review
Pros	Supports live, prerecorded, simulive, and on-demand webinars Connects with Marketo and other CRM, marketing, and calendar tools Offers plans for up to 3,000 participants and unlimited live-stream attendees	Supports live, Simulive, and on-demand webinar formats. Includes registration pages, polls, Q&A, chat, and performance reports. Integrates with Marketo and other CRM and marketing tools.
Cons	The Reach plan is limited to 500 participants Elevate and Complete direct buyers to sales for pricing Support channels listed are documentation and community	The starting price is $79 per user per month. The shown attendee limit is 500, with higher-capacity options available. Webinars Plus and Events add features that may be unnecessary for simple broadcasts.
Our verdict	GoTo Webinar is a cloud platform for organizations that run marketing events, training, lectures, town halls, and conferences. It brings registration, automated event emails, interactive polls and Q&A, recordings, and engagement analytics… Read the review →	Zoom Webinars supports businesses, educators, marketers, and organizations running presentations, training, product demonstrations, and town halls. It combines live hosting with Simulive prerecorded presentations and on-demand publishing,… Read the review →

Strengths and trade-offs

• GoTo Webinar — where it wins

  • Supports live, prerecorded, simulive, and on-demand webinars
  • Connects with Marketo and other CRM, marketing, and calendar tools
  • Offers plans for up to 3,000 participants and unlimited live-stream attendees

  Where it doesn't

  • The Reach plan is limited to 500 participants
  • Elevate and Complete direct buyers to sales for pricing
  • Support channels listed are documentation and community

• Zoom Webinars — where it wins

  • Supports live, Simulive, and on-demand webinar formats.
  • Includes registration pages, polls, Q&A, chat, and performance reports.
  • Integrates with Marketo and other CRM and marketing tools.

  Where it doesn't

  • The starting price is $79 per user per month.
  • The shown attendee limit is 500, with higher-capacity options available.
  • Webinars Plus and Events add features that may be unnecessary for simple broadcasts.

• GoTo Webinar9.2/10 · 30-day trial

  A flexible webinar platform with multiple event formats, engagement tools, and Marketo integration.

  Visit GoTo WebinarFull verdict →
• Zoom Webinars9.1/10 · Paid

  A webinar platform with live, Simulive, and on-demand formats plus Marketo integration.

  Visit Zoom WebinarsFull verdict →