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Head-to-head · Marketo LaunchPoint Apps

ON24 vs Zoom Webinars

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score ON24 #1 in Marketo LaunchPoint Apps 9.3/10 Pricing on request ✓ 0 of 4 features Visit ON24
Zoom Webinars #3 in Marketo LaunchPoint Apps 9.1/10 Paid ✓ 0 of 4 features Visit Zoom Webinars

ON24 leads on 0 checks, Zoom Webinars on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreON24 · 9.3/10

ON24 scores higher on our rubric for marketo launchpoint apps: 9.3 against 9.1 out of 10; our editors rank them #1 and #3.

ON24 is the better fit for mid-market and enterprise webinar programs. Zoom Webinars is the better fit for teams already using Zoom for webinar events.

  • ON24 fits best

    Mid-market and enterprise webinar programs

  • Zoom Webinars fits best

    Teams already using Zoom for webinar events

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Side by side

Feature ON24 9.3/10 Visit ↗ Zoom Webinars 9.1/10 Visit ↗
At a glance
Editor score 9.3 9.1
Ranking #1 in Marketo LaunchPoint Apps #3 in Marketo LaunchPoint Apps
Best for Mid-market and enterprise webinar programs Teams already using Zoom for webinar events
Pricing model Paid Paid
Starting price — —
Free plan Not checked yet —
Free trial — —
Deployment Cloud Cloud, Desktop, Mobile
Platforms Web Web, Windows, macOS, Linux, iOS, Android
Support Live chat, Tickets, Phone, Docs · 24/7 Phone, Docs
Compliance SOC 2, ISO 27001, GDPR, SSO/SAML SOC 2, ISO 27001, GDPR, SSO/SAML, 2FA
Integrations 30+ integrations 10 integrations
Built for Mid-market, Enterprise Small business, Mid-market, Enterprise
Features ON24 0/4 · Zoom Webinars 0/4
Bidirectional sync Not checked yet Not checked yet
Custom field mapping Not checked yet Not checked yet
Lead activity sync Not checked yet Not checked yet
API access Not checked yet Not checked yet
Specs
Deployment model Not checked yet Not checked yet
Marketo object coverage Not checked yet Not checked yet
Our review
Pros
  • Supports live, simulive, and on-demand webinars
  • Connects with Marketo and other CRM and marketing tools
  • Adds engagement analytics and AI-generated content
  • Supports live, Simulive, and on-demand webinar formats.
  • Includes registration pages, polls, Q&A, chat, and performance reports.
  • Integrates with Marketo and other CRM and marketing tools.
Cons
  • Pricing requires contacting sales
  • Advanced capabilities are reserved for higher tiers
  • Its broad event and engagement scope may exceed simple webinar needs
  • The starting price is $79 per user per month.
  • The shown attendee limit is 500, with higher-capacity options available.
  • Webinars Plus and Events add features that may be unnecessary for simple broadcasts.
Our verdict

ON24 brings live, simulive, and on-demand webinars together with registration, audience interaction, recordings, and analytics. It is aimed at mid-market and enterprise B2B marketing teams that need webinars to support demand generation,…

Read the review →

Zoom Webinars supports businesses, educators, marketers, and organizations running presentations, training, product demonstrations, and town halls. It combines live hosting with Simulive prerecorded presentations and on-demand publishing,…

Read the review →
  1. ON24Marketo LaunchPoint Apps 9.3Pricing on request
  2. Zoom WebinarsMarketo LaunchPoint Apps 9.1Paid

Strengths and trade-offs

  • ON24 — where it wins

    • Supports live, simulive, and on-demand webinars
    • Connects with Marketo and other CRM and marketing tools
    • Adds engagement analytics and AI-generated content

    Where it doesn't

    • Pricing requires contacting sales
    • Advanced capabilities are reserved for higher tiers
    • Its broad event and engagement scope may exceed simple webinar needs

  • Zoom Webinars — where it wins

    • Supports live, Simulive, and on-demand webinar formats.
    • Includes registration pages, polls, Q&A, chat, and performance reports.
    • Integrates with Marketo and other CRM and marketing tools.

    Where it doesn't

    • The starting price is $79 per user per month.
    • The shown attendee limit is 500, with higher-capacity options available.
    • Webinars Plus and Events add features that may be unnecessary for simple broadcasts.

More comparisons

All marketo LaunchPoint apps comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update