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Head-to-head · Social Tools

Zoho Social vs Brandwatch Listen

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Zoho Social #4 in Social Tools 8.9/10 Free plan · 15-day trial Free planFree trial✓ 0 of 5 features Visit Zoho Social
Brandwatch Listen #7 in Social Tools 8.6/10 Pricing on request ✓ 0 of 5 features Visit Brandwatch

Zoho Social leads on 0 checks, Brandwatch Listen on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreZoho Social · 8.9/10
  • Free planonly Zoho Social
  • Free trialonly Zoho Social

Zoho Social scores higher on our rubric for social tools: 8.9 against 8.6 out of 10; our editors rank them #4 and #7.

Zoho Social is the better fit for organizations already using Zoho tools. Brandwatch Listen is the better fit for teams prioritizing social listening and trend detection.

  • Zoho Social fits best

    Organizations already using Zoho tools

  • Brandwatch Listen fits best

    Teams prioritizing social listening and trend detection

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Zoho Social 8.9/10 Visit ↗ Brandwatch Listen 8.6/10 Visit ↗
At a glance
Editor score 8.9 8.6
Ranking #4 in Social Tools #7 in Social Tools
Best for Organizations already using Zoho tools Teams prioritizing social listening and trend detection
Pricing model Free plan + paid Paid
Starting price — Pricing on request
Free plan ✓ (best) Not checked yet
Free trial 15 days —
Deployment Cloud, Mobile, Browser extension Cloud
Platforms Web, iOS, Android, Chrome extension Web
Integrations 15 integrations 1 integrations
Features Zoho Social 0/5 · Brandwatch Listen 0/5
Analytics reports Not checked yet Not checked yet
Social inbox — Not checked yet
Social listening Not checked yet Not checked yet
Approval workflow Not checked yet Not checked yet
Mobile app Not checked yet Not checked yet
Specs
Social accounts 12 accounts Not checked yet
Supported networks Not checked yet Not checked yet
Our review
Pros
  • Free plan supports 1 brand and 6 social channels
  • Paid tiers add scheduling, bulk publishing, and a publishing calendar
  • Integrates with Zoho CRM, Zoho Desk, Canva, and RSS feeds
  • Boolean search, sentiment analysis and mention-volume trends support focused monitoring.
  • Saved searches provide one year of historical analysis.
  • AI and email alerts flag unusual volume changes, increases or new mentions.
Cons
  • Free plan does not support post scheduling
  • Free and Standard plans allow only 1 team member
  • Premium is the first listed plan with an inbox and approval workflows
  • Pricing requires a demo or contact with sales.
  • Quick searches default to 30 days of history; two years is a premium add-on.
  • Publishing capabilities are not listed; Engage is the listed social inbox integration.
Our verdict

Zoho Social brings social publishing, scheduling, monitoring, and reporting into one product for businesses, marketing teams, and agencies. Its permanent Free plan is suited to a solo user managing one brand across six social channels,…

Read the review →

Brandwatch Listen is a social listening product for brands, agencies and social media teams that need to monitor online conversations. Its search-based approach covers mentions of competitors, products, hashtags and phrases across X,…

Read the review →
  1. Zoho SocialSocial Tools 8.9Free plan · 15-day trial
  2. Brandwatch ListenSocial Tools 8.6Pricing on request

Strengths and trade-offs

  • Zoho Social — where it wins

    • Free plan supports 1 brand and 6 social channels
    • Paid tiers add scheduling, bulk publishing, and a publishing calendar
    • Integrates with Zoho CRM, Zoho Desk, Canva, and RSS feeds

    Where it doesn't

    • Free plan does not support post scheduling
    • Free and Standard plans allow only 1 team member
    • Premium is the first listed plan with an inbox and approval workflows

  • Brandwatch Listen — where it wins

    • Boolean search, sentiment analysis and mention-volume trends support focused monitoring.
    • Saved searches provide one year of historical analysis.
    • AI and email alerts flag unusual volume changes, increases or new mentions.

    Where it doesn't

    • Pricing requires a demo or contact with sales.
    • Quick searches default to 30 days of history; two years is a premium add-on.
    • Publishing capabilities are not listed; Engage is the listed social inbox integration.
  • Zoho Social8.9/10 · Free plan · 15-day trial

    A social publishing suite with a permanent free plan and broader features on paid tiers.

    Visit Zoho SocialFull verdict →
  • Brandwatch Listen8.6/10 · Pricing on request

    A search-led listening tool for tracking mentions, sentiment and trends across social and web sources.

    Visit BrandwatchFull verdict →

More comparisons

All social tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update